Master of Marketing

VU course code: BMKT | CRICOS: 103519A | Level of study: Postgraduate
2 years full time or longer for part time

Fee type for this course: Full fee

City Campus
29 July 2024
21 July 2024
Master of Marketing


Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate with a marketing masters degree, you will have advanced skills in:

  • marketing planning and strategy
  • marketing analytics
  • marketing communication
  • consumer behaviour
  • international marketing management
  • brand management
  • not-for-profit marketing
  • social media and digital marketing.

Entry requirements

When assessing your application, we consider your education, work experience, current skills and personal attributes (where relevant).

Applicants for this course will need to meet the entry criteria outlined below. If you don’t meet the entry criteria, you may be able to gain entry by first completing a different course. We call this a ‘pathway’.

For PhD applicants, we offer a related ‘Integrated PhD’ which allows you to establish relevant skills before beginning your research.

You may also be eligible for course ‘credits’, where you are granted a unit or units towards your qualification for equivalent previous study or work experience, so you can graduate sooner.

Entry criteria

Credit & Entry pathways into this course

Victoria University is committed to providing a transparent admissions process. Find out more about how to apply for our courses, and our commitment to admissions transparency. Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.

Fees & Scholarships

University fees vary, depending on how much the government contributes towards course costs (if anything).

Read below to find out about the fee ‘type’, the estimated yearly tuition costs for this course, and the financial support on offer (including our generous scholarship program).

10% discount for alumni

If you’ve previously completed a qualification with us, and you’re paying full fees for this course, you may be eligible for a 10% discount.

Find out how




You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include:

  • market research analyst
  • consumer insights analyst
  • marketing specialist
  • marketing consultant
  • brand manager
  • product manager
  • social media marketing manager
  • advertising manager
  • sales manager.