|1.||Critically reflect upon theoretical approaches and practice-based innovations in the field of consumer behaviour;|
|2.||Appraise cognitive and affective models within cultural and social settings;|
|3.||Critique traditional views of consumer behaviour and reflect on alternative viewpoints of the application of behavioural models including double jeopardy, duplication of purchase law and Dirichlet theory; and|
|4.||Evaluate the strategic and tactical implications associated with consumer behaviour theories.|
|Presentation||Group presentation and discussion||30%|
|Case Study||Case study on Contemporary issues||40%|
|Report||Reflection on Consumer Behaviour||30%|
Consumer Behaviour: Buying, Having, Being. 4th ed
Solomon, M.R., Russell-Bennett, R. and Previte, J. (2019)
Pearson Australia: Melbourne.
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