|1.||Elucidate on how the Internet is changing existing marketing models and the role of new models and strategies to effectively exploit the medium;|
|2.||Evaluate elements of the Internet environment that impact on an organization's ethical and socially responsible Internet marketing strategy;|
|3.||Analyse business cases and develop innovative electronic solutions to fulfil identifiable needs, justifying and interpreting theoretical propositions in evidence-based decision making;|
|4.||Creatively apply insights and to formulate strategic recommendations on new and emerging e-business and e-commerce models technologies, products and services; and|
|5.||Critically analyse e-marketing case-studies and advocate conclusions and proposals effectively in written and oral form.|
|Case Study||Written analysis of business case A||15%|
|Case Study||Written analysis of business case B||15%|
|Report||Internet Strategy Report||35%|
Digital Marketing: Strategy, Implementation and Practice, 5th edition,
Chaffey, D, Ellis-Chadwick, F, 2012
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