|1.||Assess existing marketing models and their relevance to digital media marketing;|
|2.||Evaluate elements of the digital environment that impact on an organisation's ethical and socially responsible marketing strategy;|
|3.||Analyse business cases and develop innovative digital solutions to fulfil identifiable needs, justifying and interpreting theoretical propositions in evidence-based decision-making;|
|4.||Evaluate insights and formulate strategic recommendations on new and emerging e-business and e-commerce models, technologies, products and services; and,|
|5.||Critically analyse digital marketing strategies and advocate recommendations and solutions.|
|Presentation||Presentation and discussion on digital media marketing (group)||25%|
|Case Study||Digital marketing analysis||35%|
|Report||Digital strategic plan||40%|
Digital Marketing: Strategy, Implementation and Practice, 7th edition,
Chaffey, D, Ellis-Chadwick, F, 2020
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