Unit details
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Learning Outcomes
1. | Assess existing marketing models and their relevance to digital media marketing; | ||
2. | Evaluate elements of the digital environment that impact on an organisation's ethical and socially responsible marketing strategy; | ||
3. | Analyse business cases and develop innovative digital solutions to fulfil identifiable needs, justifying and interpreting theoretical propositions in evidence-based decision-making; | ||
4. | Evaluate insights and formulate strategic recommendations on new and emerging e-business and e-commerce models, technologies, products and services; and, | ||
5. | Critically analyse digital marketing strategies and advocate recommendations and solutions. |
Assessment
Assessment type | Description | Grade |
---|---|---|
Presentation | Presentation and discussion on digital media marketing (group) | 25% |
Case Study | Digital marketing analysis | 35% |
Report | Digital strategic plan | 40% |
Required reading
Digital Marketing: Strategy, Implementation and Practice, 7th edition,
Chaffey, D, Ellis-Chadwick, F, 2020
Pearson
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
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