|1.||Critique the formal planning procedures to assist organisations in developing better marketing strategies;|
|2.||Critically evaluate strategic management philosophies including the assumptions behind segmentation, targeting and positioning;|
|3.||Evaluate a range of alternative strategies in meeting the organisation's objectives;|
|4.||Formulate a marketing strategy based on justifying and interpreting theoretical propositions in evidence-based professional decision-making; and|
|5.||Defend and justify the implications of alternative theoretical frameworks associated with applying alternative strategic marketing plans.|
|Presentation||Presentation and discussion||25%|
|Case Study||Case Study on marketing strategy (Group)||35%|
Marketing Strategy and Competitive Positioning (6th Ed.)
Hooley, G, B., Piercy, N., Nicoulaud, B., & Rudd, J. (2017).
Essex, UK: Pearson.
Marketing Strategy and Competitive Positioning 7th ed
Hooley, G., Nicoulaud, B., Rudd, J. and Lee, N. (2020)
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