|1.||Compare and contrast the strong and weak theories of marketing communications;|
|2.||Devise effective marketing strategies and programmes;|
|3.||Formulate appropriate marketing communications strategies to practical business objectives;|
|4.||Distinguish and justify different creative and media execution; and|
|5.||Evaluate a company's marketing and promotional programme.|
|Presentation||Individual Presentations and Theory led Discussion||20%|
|Report||Promotional Plan (individual or pairs)||30%|
Advertising and Promotion: An Integrated Marketing Communications Perspective (8th Edition),
Belch, George E. and Michael A. Belch (2014),
McGraw-Hill/Irwin, New York.
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
Study a single unit
This unit may be available as a single unit of study.
Find out more about how to apply for single units of study at VU.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.