|1.||Analyse the strong and weak theories of marketing communications;|
|2.||Devise effective marketing strategies and programmes;|
|3.||Formulate appropriate marketing communications strategies to practical business objectives;|
|4.||Critically review and justify different creative and media execution; and|
|5.||Evaluate a company's marketing and promotional programme.|
|Presentation||Group Presentation and theory-led discussion||20%|
|Assignment||Research assignment on marketing communications||40%|
Integrated Marketing Communication: A Balanced Approach.
Winchester, M., Ling, P., Stocchi, L., Lwin, M., Shin, W. and Kang, H. (2019)
Oxford University Press: Docklands.
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.