Information on this page is for Australian residents

Duration: 
0.5 years full time or longer for part time
Location: 
Delivery mode: 
Blended
Face to Face

Applications are not being taken at this time

Overview

Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders, in a constantly changing digital and marketing environment.

As a student of this program you'll learn applied marketing principles and the techniques and frameworks necessary to analyse marketplace strategies. You'll also learn how to develop effective integrated strategic marketing plans to effectively improve an organisation's marketing objectives.

The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.

You'll study specific topics including:

  • marketing communication
  • consumer behaviour
  • digital marketing
  • business ethics and sustainability.

This course is delivered by the Victoria Graduate School of Business (VGSB).

As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.

We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.

Our programs include:

  • workshops
  • drop-in sessions
  • peer mentoring
  • maths and writing resources
  • resume and career guidance.

We also have accessibility support services and counselling services available for all students.

Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.

You'll also have access to a rich collection of online resources at any time of the day or night, including:

  • databases
  • e-learning content for courses
  • student email
  • student software packages
  • social networking tools.

On campus, we make sure that all of our students have access to digital resources. We offer:

Careers in marketing

VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.

Career progression toward senior marketing roles may include roles such as:

  • marketing or product manager
  • brand manager
  • sales director
  • campaign director
  • marketing or brand consultant.

Course structure

To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:

  • 48 credit points (equivalent to 4 units) professional core units

On successful completion of this course, students will be able to:

  1. Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.  
  2. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.  
  3. Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.  
  4. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.  
  5. Critically analyse theoretical perspectives associated with consumer decision making including how organizations can better deliver value to their customers and stakeholders and apply to current practice  
  6. Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
OR
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

Enquire now

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At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.