Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders, in a constantly changing digital and marketing environment.
As a student of this program you'll learn applied marketing principles and the techniques and frameworks necessary to analyse marketplace strategies. You'll also learn how to develop effective integrated strategic marketing plans to effectively improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
You'll study specific topics including:
- marketing communication
- consumer behaviour
- digital marketing
- business ethics and sustainability.
This course is delivered by the Victoria Graduate School of Business (VGSB).
As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.
We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.
Our programs include:
- drop-in sessions
- peer mentoring
- maths and writing resources
- resume and career guidance.
Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.
You'll also have access to a rich collection of online resources at any time of the day or night, including:
- e-learning content for courses
- student email
- student software packages
- social networking tools.
On campus, we make sure that all of our students have access to digital resources. We offer:
Careers in marketing
VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles may include roles such as:
- marketing or product manager
- brand manager
- sales director
- campaign director
- marketing or brand consultant.
To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:
- 48 credit points (equivalent to 4 units) professional core units
On successful completion of this course, students will be able to:
|1.||Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.|
|2.||Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.|
|3.||Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.|
|4.||Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.|
|5.||Critically analyse theoretical perspectives associated with consumer decision making including how organizations can better deliver value to their customers and stakeholders and apply to current practice|
|6.||Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.|
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type for this course: Full-fee
Fee type definitions
The amount you pay for your course depends on whether you’re offered a government subsidised place or a full-fee paying place.
If you enrol in a:
- Government subsidised place pay a VET tuition fee and may be required to pay a Student Services and Amenities Fee and course materials contribution. This training is delivered with Victorian and Commonwealth Government funding.
- Full-fee paying place pay the full-fee tuition rate (which includes Student Services and Amenities Fee and any material fees).
To calculate the total cost of your course either use our fee calculator, or:
- Select which units you’d like to study.
- Look up the individual unit costs in the higher education unit of study fees list.
- Add up the relevant amounts.
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.