Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders, in a constantly changing digital and marketing environment.
As a student of this program you'll learn applied marketing principles and the techniques and frameworks necessary to analyse marketplace strategies. You'll also learn how to develop effective integrated strategic marketing plans to effectively improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
You'll study specific topics including:
- marketing communication
- consumer behaviour
- digital marketing
- business ethics and sustainability.
From 2021, this course will be delivered in eight-week mode, which means you study two units (subjects) at a time over eight weeks (or one unit at a time over eight weeks for part-time study), rather than juggling several units at once. And with its focused timetables and smaller, collaborative classes, VU’s Block Model gives you more time to connect with your peers, lecturers and industry partners, helping you to build strong professional networks.
The VU Block Model has improved our student results and engagement, and has won multiple international awards for innovation and excellence.
As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.
We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.
Our programs include:
- drop-in sessions
- peer mentoring
- maths and writing resources
- resume and career guidance.
Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.
You'll also have access to a rich collection of online resources at any time of the day or night, including:
- e-learning content for courses
- student email
- student software packages
- social networking tools.
On campus, we make sure that all of our students have access to digital resources. We offer:
Careers in marketing
VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles may include roles such as:
- marketing or product manager
- brand manager
- sales director
- campaign director
- marketing or brand consultant.
To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:
- 48 credit points (equivalent to 4 units) professional core units
On successful completion of this course, students will be able to:
|1.||Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.|
|2.||Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.|
|3.||Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.|
|4.||Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.|
|5.||Critically analyse theoretical perspectives associated with consumer decision making including how organisations can better deliver value to their customers and stakeholders and apply to current practice|
|6.||Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.|
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type for this course: Full-fee
Fee type definitions
The amount you pay for your course depends on whether you’re offered a government subsidised place or a full-fee paying place.
If you enrol in a:
- Government subsidised place pay a VET tuition fee and may be required to pay a Student Services and Amenities Fee and course materials contribution. This training is delivered with Victorian and Commonwealth Government funding.
- Full-fee paying place pay the full-fee tuition rate (which includes Student Services and Amenities Fee and any material fees).
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
How to apply
Before you apply
Before applying, you should consider whether you also want to apply for:
- Special admission programs: Depending on your life circumstances you may be eligible for special consideration of your application.
- Advanced standing: If you have significant experience or studies elsewhere you may be eligible for credit for some units of your course and not have to undertake them.
Find out more about applying for our courses.
Apply direct to VU
Direct applications are due on 14 February 2021 for our next intake which starts on 22 February 2021.
Already a VU student?
If you are already a VU student, apply direct to VU using our Admissions centre to transfer into this course. Remember it’s best to be accepted into your new course before withdrawing from your current one.
After you apply
- It’s important to check for emails from us (which may go to your spam/junk folder).
- Complete any requests for information by the given dates, otherwise your application may not be considered