Graduate Certificate in Marketing

VU course code: BTKM | Level of study: Postgraduate
0.5 years full time or longer for part time
Hybrid

Fee type for this course: Full fee

City Campus
29 July 2024
21 July 2024
A student who studies a marketing course at VU.
Overview

Overview

Learn to develop ethical and sustainable marketing programs in the ever-evolving digital environment, with the Graduate Certificate in Marketing at Victoria University.

Throughout this marketing course, you'll learn applied marketing principles along with techniques and frameworks for analysing marketplace strategies. You'll also learn how to develop effective integrated strategic-marketing plans to improve an organisation's marketing objectives.

The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing.

During the Graduate Certificate in Marketing, you'll study specific topics including:

  • marketing communication
  • consumer behaviour
  • digital marketing
  • business ethics and sustainability.

Entry requirements

When assessing your application, we consider your education, work experience, current skills and personal attributes (where relevant).

Applicants for this course will need to meet the entry criteria outlined below. If you don’t meet the entry criteria, you may be able to gain entry by first completing a different course. We call this a ‘pathway’.

For PhD applicants, we offer a related ‘Integrated PhD’ which allows you to establish relevant skills before beginning your research.

You may also be eligible for course ‘credits’, where you are granted a unit or units towards your qualification for equivalent previous study or work experience, so you can graduate sooner.

Entry criteria

Credit & Entry pathways into this course


Victoria University is committed to providing a transparent admissions process. Find out more about how to apply for our courses, and our commitment to admissions transparency. Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.

Course Structure

To attain the award of Graduate Certificate in Marketing, students will be required to complete 48 credit points consisting of:

  • 48 credit points of core units

Fees & Scholarships

University fees vary, depending on how much the government contributes towards course costs (if anything).

Read below to find out about the fee ‘type’, the estimated yearly tuition costs for this course, and the financial support on offer (including our generous scholarship program).

10% discount for alumni

If you’ve previously completed a qualification with us, and you’re paying full fees for this course, you may be eligible for a 10% discount.

Find out how

Fees

Scholarships

CAREERS

VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.

Career progression toward senior marketing roles may include roles such as:

  • marketing or product manager
  • brand manager
  • sales director
  • campaign director
  • marketing or brand consultant.

VU Stories

Sebastian Au
Making it in marketing
Master of Business (Marketing)
"The fact that I was able to land a job at my dream company in Australia is an amazing accomplishment."
Sebastian's story