Course essentials

Offered by:
VU course code:
Delivery mode:
Face to Face
0.5 years full time or longer for part time

Studying the Graduate Certificate in Marketing will enable you to develop ethical and sustainable marketing programs for a diverse set of stakeholders in a constantly changing digital and marketing environment.

As a student of this program you will:

  • acquire applied marketing principles, techniques and frameworks necessary to analyse marketplace strategies
  • develop effective integrated strategic marketing plans to effectively improve the organisations marketing objectives.

The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.

Areas of study include:

  • marketing communication
  • consumer behaviour
  • digital marketing
  • business ethics and sustainability.

This course is delivered by the Victoria Graduate School of Business (VGSB).

Postgraduate research at VU

Find out about postgraduate studies at VU. Discover our research project areas.

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.


VU graduates develop industry ready capabilities for working a fast-paced, dynamic global marketing environment.

Job titles

Career progression toward senior marketing roles that may include:

  • marketing or product manager
  • brand manager
  • sales director
  • campaign director
  • marketing or brand consultant.

Course objectives

On successful completion of this course, students will be able to:

  1. Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.  
  2. Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.  
  3. Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.  
  4. Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.  
  5. Critically analyse theoretical perspectives associated with consumer decision making including how organizations can better deliver value to their customers and stakeholders and apply to current practice  
  6. Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.  

Course structure

To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:

  • 48 credit points (equivalent to 4 units) professional core units

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.


Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type: Full-fee

The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.

If you enrol in a:

To calculate the total cost of your course:

  1. Select which units you’d like to study.
  2. Look up the individual unit costs in the higher education unit of study fees list.
  3. Add up the relevant amounts.

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course.

Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

  • Bachelor/Honours degree: Successful completion of a cognate (similar discipline) Bachelor/Honours Degree; OR
    Successful completion of a non-cognate (any discipline) Bachelor/Honours Degree and four years full-time work experience post-graduation including at least 2 of the 4 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College.
  • Mature: In the absence of a Bachelor/Honours Degree, 7 years full-time work experience including at least 3 of the 7 years full-time work experience gained while working in a dedicated supervisory/management role as approved by the College.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

Enquire now

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At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.