Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders, in a constantly changing digital and marketing environment.
As a student of this program you'll learn applied marketing principles and the techniques and frameworks necessary to analyse marketplace strategies. You'll also learn how to develop effective integrated strategic marketing plans to improve an organisation's marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
You'll study specific topics including:
- marketing communication
- consumer behaviour
- digital marketing
- business ethics and sustainability.
From 2021, this course will be delivered in eight-week mode, which means you study two units (subjects) at a time over eight weeks (or one unit at a time over eight weeks for part-time study), rather than juggling several units at once. And with its focused timetables and smaller, collaborative classes, VU’s Block Model gives you more time to connect with your peers, lecturers and industry partners, helping you to build strong professional networks.
The VU Block Model has improved our student results and engagement, and has won multiple international awards for innovation and excellence.
As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.
We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.
Our programs include:
- drop-in sessions
- peer mentoring
- maths and writing resources
- resume and career guidance.
Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.
You'll also have access to a rich collection of online resources at any time of the day or night, including:
- e-learning content for courses
- student email
- student software packages
- social networking tools.
On campus, we make sure that all of our students have access to digital resources. We offer:
Careers in marketing
VU graduates develop industry-ready capabilities for working in a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles may include roles such as:
- marketing or product manager
- brand manager
- sales director
- campaign director
- marketing or brand consultant.
To attain the award of Graduate Certificate in Marketing, students will be required to complete 48 credit points consisting of:
- 48 credit points of core units
On successful completion of this course, students will be able to:
|1.||Review theoretical approaches and analyse their application to achieve effective management strategies;|
|2.||Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of business problems and recommend actions relevant to contemporary business settings;|
|3.||Critically appraise cross-disciplinary knowledge in decision making for management contexts;|
|4.||Exhibit knowledge, capabilities, practices, attitudes, ethics and dispositions of the discipline and management profession; and|
|5.||Effectively articulate complex knowledge and ideas to a variety of audiences.|
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type for this course: Full-fee
Fee type definitions
The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.
Students who enrol in a:
- Commonwealth supported place pay tuition fees that are partly subsidised by the Australian government
- full fee-paying place need to pay the full amount for all enrolled units before census each study period.
In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course chair or academic adviser.