Studying the Graduate Certificate in Marketing will enable you to develop ethical and sustainable marketing programs for a diverse set of stakeholders in a constantly changing digital and marketing environment.
As a student of this program you will:
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
Areas of study include:
This course is delivered by the Victoria Graduate School of Business (VGSB).
VU graduates develop industry ready capabilities for working a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles that may include:
On successful completion of this course, students will be able to:
|1.||Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.|
|2.||Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.|
|3.||Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.|
|4.||Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.|
|5.||Critically analyse theoretical perspectives associated with consumer decision making including how organizations can better deliver value to their customers and stakeholders and apply to current practice|
|6.||Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.|
To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fee type: Full-fee
The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.
If you enrol in a:
To calculate the total cost of your course:
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Meeting the minimum admission requirements does not guarantee you entry into this course.
Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.