Study the Graduate Certificate in Marketing to develop ethical and sustainable marketing programs for a diverse set of stakeholders in a constantly changing digital and marketing environment.
As a student of this program you will:
- acquire applied marketing principles, techniques and frameworks necessary to analyse marketplace strategies
- develop effective integrated strategic marketing plans to effectively improve the organisations marketing objectives.
The graduate certificate program provides an entry pathway to a qualification in marketing for those with extensive work experience but no bachelor degree. Units completed in this graduate certificate are transferable towards the Masters of Marketing degree.
Areas of study include:
- marketing communication
- consumer behaviour
- digital marketing
- business ethics and sustainability.
This course is delivered by the Victoria Graduate School of Business (VGSB).
As a postgraduate student you might want to take up one of many opportunities to further develop your academic language and study skills. VU’s Learning Hubs are welcoming spaces where you can improve your study and employability skills.
We offer maths, writing, careers and English-language advice, and show you effective ways to study and manage your time.
Our programs include:
- drop-in sessions
- peer mentoring
- maths and writing resources
- resume and career guidance.
Our campus libraries have photocopying, computing and printing facilities as well as electronic and print resources.
You'll also have access to a rich collection of online resources at any time of the day or night, including:
- e-learning content for courses
- student email
- student software packages
- social networking tools.
On campus, we make sure that all of our students have access to digital resources. We offer:
Need some advice?
Request a call back from one of our experienced VUHQ course advisers to get your questions answered.Request a call back
Already a VU student?
To transfer into this course from another apply online at our Admissions centre.
Remember it’s best to be accepted into your new course before withdrawing from your current one.
Careers in marketing
VU graduates develop industry ready capabilities for working a fast-paced, dynamic global marketing environment.
Career progression toward senior marketing roles that may include:
- marketing or product manager
- brand manager
- sales director
- campaign director
- marketing or brand consultant.
To attain the award of Graduate Certificate in Marketing students will be required to complete 48 credit points (equivalent to 4 units) consisting of:
- 48 credit points (equivalent to 4 units) professional core units
On successful completion of this course, students will be able to:
|1.||Apply marketing principles, practices and frameworks in diverse contexts and applications using creative and critical thinking.|
|2.||Critically apply cross-disciplinary knowledge in decision making with creativity for dynamic marketplace contexts and challenges.|
|3.||Demonstrate critical and innovative thinking to evaluate product development and branding perspectives to improve business outcomes.|
|4.||Work as a reflective practitioner to formulate, implement and evaluate industry- specific investigations to design effective marketing campaigns and strategies.|
|5.||Critically analyse theoretical perspectives associated with consumer decision making including how organizations can better deliver value to their customers and stakeholders and apply to current practice|
|6.||Communicate skilfully to a variety of audiences and collaborate as an effective member or leader of a diverse team while utilising Marketing tools and practices.|
What's a unit?
A unit or 'subject' is the actual class you'll attend in the process of completing a course.
Most courses have a mixture of compulsory 'core' units that you need to take, and optional \'elective\' units that you can choose to take based on your area of interest, expertise or experience.
Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.
Fees & scholarships
Fee type: Commonwealth Supported Place (CSP), Full-fee
The amount you pay for your course depends on whether you’re a Commonwealth supported student or full-fee paying.
If you enrol in a:
- Commonwealth Supported Place, your fees are partly subsidised by the Australian Government.
- full-fee paying place, you’ll need to pay the full amount for all units you study.
To calculate the total cost of your course:
- Select which units you’d like to study.
- Look up the individual unit costs in the higher education unit of study fees list.
- Add up the relevant amounts.
Scholarships & assistance
Apply for a scholarship to help with your study costs.
We can help with fee assistance and advice.
Admission & pathways
Meeting the minimum admission requirements does not guarantee you entry into this course.
Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.
- Bachelor/Honours degree: Completion of an Australian Bachelor degree (or equivalent) in a similar discipline
Applicants with a minimum five (5) years approved work experience will be considered for admission to this course.
If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.
Applications for advanced standing can be made after a discussion with your course coordinator or academic adviser.
How to apply
Before you apply, consider whether you also wish to apply for:
Special admission: You can request special consideration be given to your application based on your individual situation.
Find out more about special admission or complete the Direct admissions special consideration application
- Extra credit for past skills and study - known as Recognition for Prior Learning (RPL) or Skills recognition.
When you're ready:
You will need to create an account (or use your existing VU one).
Direct applications are due on 8 July 2018 for our next intake which starts on 16 July 2018.Apply direct to VU
Use our Admissions centre to
- Save incomplete applications to finish later
- Submit applications for one or more courses
- Track the progress of your applications
- Upload any additional information we request
After you apply
- It’s important to check for emails from us (remember to check your Spam folder).
- Complete any requests for information by the given dates, otherwise your application may not be considered