Unit details
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Learning Outcomes
1. | Analyse and exemplify how the key elements of the marketing mix influence management practices within their profession; | ||
2. | Contextualise and evaluate marketing management principles across industries and within profit, governmental and 'not-for-profit' organisations; | ||
3. | Critically analyse marketing theory and literature to current disciplinary practice in order to reflect how organizations can better deliver value to their customers and stakeholders; | ||
4. | Apply knowledge of marketing perspectives, decision tools, strategic practices and frameworks to formulate strategic marketing decisions and plans; and | ||
5. | Extrapolate from theoretical concepts and principles to propose and justify courses of action which facilitate decision making in a variety of marketing management contexts, both locally and globally. |
Assessment
Melbourne campuses
Students studying under the VU Block Model.
Assessment type | Description | Grade |
---|---|---|
Test | Online Test | 20% |
Other | Discussion and reflection | 40% |
Report | Preparing a marketing plan (group work) | 40% |
Other locations
Assessment type | Description | Grade |
---|---|---|
Assignment | Internal or external situation analysis | 10% |
Other | Development of a marketing management strategy | 40% |
Report | Marketing plan evaluation and recommendations for improvement | 50% |
Required reading
Marketing Management 15th Edn
Kotler, P., and Leller, K. L., 2016
Harlow, Pearson.
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.
Course | Study as part of |
---|---|
Graduate Diploma in Business | Marketing - Specialisation |
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