|1.||Analyse and exemplify how the key elements of the marketing mix influence management practices within their profession;|
|2.||Contextualise and evaluate marketing management principles across industries and within profit, governmental and 'not-for-profit' organisations;|
|3.||Critically analyse marketing theory and literature to current disciplinary practice in order to reflect upon how organisations can better deliver value to their customers and stakeholders;|
|4.||Formulate strategic marketing decisions and plans based on knowledge of marketing perspectives, decision-making tools, strategic practices and frameworks; and|
|5.||Extrapolate from theoretical concepts and principles to propose and justify courses of action which facilitate decision making in a variety of marketing management contexts, both locally and globally.|
Students studying under the VU Block Model.
|Report||Case Analysis Report (2 components - 20%+30%)||50%|
|Project||Group Marketing Plan||40%|
|Assignment||Internal or external situation analysis||10%|
|Other||Development of a marketing management strategy||40%|
|Report||Marketing plan evaluation and recommendations for improvement||50%|
Marketing Management 5th edn
Iacobucci, D., 2017.
Where to next?
As part of a course
This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.