|1.||Analyse and exemplify how the key elements of the marketing mix influence management practices within their profession;|
|2.||Contextualise and evaluate marketing management principles across industries and within profit, governmental and 'not-for-profit' organisations;|
|3.||Critically analyse marketing theory and literature to current disciplinary practice in order to reflect upon how organisations can better deliver value to their customers and stakeholders;|
|4.||Formulate strategic marketing decisions and plans based on knowledge of marketing perspectives, decision-making tools, strategic practices and frameworks; and|
|5.||Extrapolate from theoretical concepts and principles to propose and justify courses of action which facilitate decision making in a variety of marketing management contexts, both locally and globally.|
Students studying under the VU Block Model.
|Report||Case Analysis Report (2 components - 15%+15%)||30%|
|Project||Group Marketing Plan||45%|
|Assignment||Internal or external situation analysis||10%|
|Other||Development of a marketing management strategy||40%|
|Report||Marketing plan evaluation and recommendations for improvement||50%|
Marketing Management 5th edn
Iacobucci, D., 2017.
Where to next?
As part of a course
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