Master of Marketing

VU course code: BMKT | CRICOS: 103519A | Level of study: Postgraduate

Duration

2 years full time or longer for part time

Delivery mode

Hybrid

Fees

Fee type for this course: Full fee

Location

City Campus

Next start date

29 July 2024

Application closes

21 July 2024

Overview

Develop the expertise to work in the dynamic and increasingly digital marketplace, with a Master of Marketing from Victoria University.

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

Our Master of Marketing will give you the skills to formulate and implement industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate with a marketing masters degree, you will have advanced skills in:

marketing planning and strategy
marketing analytics
marketing communication
consumer behaviour
international marketing management
brand management
not-for-profit marketing
social media and digital marketing.

: On successful completion of this course, students will be able to:

Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice;

Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings;

Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts;

Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges;

Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making;

Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations;

Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner; and,

Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels.
: If you have an Australian bachelor degree in marketing (or similar discipline), you may be eligible for an exemption of 48 credit points of study.

If you receive 48 credit points for previous study, you may be able to qualify with a masters in 1.5 years, enabling you to launch your professional marketing career sooner.
: As part of your study, you will have the opportunity to put theory into practice in the workplace, delivering genuine marketing recommendations within a business setting.

Drawing on your study to apply a managerial perspective, you will analyse and solve an authentic business problem and address real marketing issues.

This work experience is invaluable when applying for jobs and stepping into a new role and a new marketing career.

Entry requirements

When assessing your application, we consider your education, work experience, current skills and personal attributes (where relevant).

Applicants for this course will need to meet the entry criteria outlined below. If you don’t meet the entry criteria, you may be able to gain entry by first completing a different course. We call this a ‘pathway’.

For PhD applicants, we offer a related ‘Integrated PhD’ which allows you to establish relevant skills before beginning your research.

You may also be eligible for course ‘credits’, where you are granted a unit or units towards your qualification for equivalent previous study or work experience, so you can graduate sooner.

Entry criteria

Credit & Entry pathways into this course

Victoria University is committed to providing a transparent admissions process. Find out more about how to apply for our courses, and our commitment to admissions transparency. Meeting the minimum admission criteria does not guarantee entry into this course. Past academic performance may be considered.

Course Structure

To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:

48 credit points business core units
108 credit points professional core units
12 credit points BMO5501 Business Ethics and Sustainability; and,
12 credit points BMO7006 Applied Business Project (Capstone); and,
12 credit points of elective units. Please check any pre-requisite requirements prior to enrolling.

Units

Fees & Scholarships

University fees vary, depending on how much the government contributes towards course costs (if anything).

Read below to find out about the fee ‘type’, the estimated yearly tuition costs for this course, and the financial support on offer (including our generous scholarship program).

Fees

Scholarships

CAREERS

You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include: