Duration: 
2 years full time or longer for part time
Location: 
Delivery mode: 
Blended
Application due dates:
Applications are not being taken at this time.

 

Additional information
The course duration is 1.5 years (full-time) for applicants with an Australian bachelor degree (or equivalent) in a similar discipline.

Overview

Develop state-of-the art marketing knowledge and work in the dynamic and increasingly digital marketplace, with a Master of Marketing from VU.

Our specialised marketing course will equip you with the knowledge and practical skills to advance your career in this exciting sector.

Through our industry connections and experienced lecturers, you will learn to create and execute successful marketing strategies for local and global businesses and not-for-profit organisations.

You will become skilled at formulating and implementing industry projects that address complex marketing problems and inform management decision-making.

By the time you graduate, you will have advanced skills in:

  • marketing planning and strategy
  • marketing analytics
  • marketing communication
  • consumer behaviour
  • international marketing management
  • brand management
  • not-for-profit marketing
  • social media and digital marketing.

If you have an Australian bachelor degree in marketing (or similar discipline), you may be eligible for an exemption of 48 credit points of study.

If you receive 48 credit points for previous study, you may be able to qualify with a masters in 1.5 years, enabling you to launch your professional marketing career sooner.

As part of your study, you will have the opportunity to put theory into practice in the workplace, delivering genuine marketing recommendations within a business setting.

Drawing on your study to apply a managerial perspective, you will analyse and solve an authentic business problem and address real marketing issues.

This work experience is invaluable when applying for jobs and stepping into a new role and a new marketing career.

Following the overwhelming success of the revolutionary VU Block Model with undergraduate students, from 2021 we will start rolling out the Block Model to our postgraduate courses.

From 2021, we will deliver this course in an eight-week mode, which means you study two units (subjects) at a time over eight weeks (or one unit at a time over eight weeks for part-time study), rather than juggling several units at once. And with its focused timetables and smaller, collaborative classes, VU’s Block Model gives you more time to connect with your peers, lecturers and industry partners, helping you build strong professional networks.

The VU Block Model has improved our student results and engagement, and has won multiple international awards for innovation and excellence.

Sebastian Au

Gain invaluable workplace experience.

Careers in marketing

You will graduate with the knowledge and skills to work in a range of marketing and management roles and industries ranging from large corporations to not-for-profit organisations.

Possible roles include:

  • market research analyst
  • consumer insights analyst
  • marketing specialist
  • marketing consultant
  • brand manager
  • product manager
  • social media marketing manager
  • advertising manager
  • sales manager.

Course structure

To attain the Master of Marketing, students will be required to complete 192 credit points consisting of:

  • 48 credit points business core units
  • 108 credit points professional core units
  • 12 credit points BMO5501 Business Ethics and Sustainability; and,
  • 12 credit points BMO7006 Applied Business Project (Capstone); and,
  • 12 credit points elective units. Please check any pre-requisite requirements prior to enrolling.

College Core Units

Professional Core Units

Core Units

12 credit points elective units

On successful completion of this course, students will be able to:

  1. Critically reflect upon theoretical approaches by evaluating their application to effective marketing practice;  
  2. Justify and interpret theoretical propositions and related bodies of knowledge to critically evaluate the resolution of marketing problems and recommend marketing actions realigned for contemporary and emerging business settings;  
  3. Critically review cross-disciplinary knowledge in decision-making with creativity for dynamic and new contexts;  
  4. Exhibit accountability in autonomous and collaborative judgements and innovative strategic thinking in response to contemporary and future marketing challenges;  
  5. Formulate, implement and evaluate industry- specific investigations to resolve complex marketing problems and inform management decision-making;  
  6. Articulate plans and strategies with specialist and non-specialist audiences including multi-disciplinary teams, diverse cultural communities, businesses and other professional organisations;  
  7. Exemplify professional leadership in a dynamic 21st century work environment, acting consistently, ethically and in a socially responsible manner; and,  
  8. Implement research as a capstone project to generate and evaluate complex ideas and concepts at abstract and practical levels.  

What's a unit?

A unit or 'subject' is the actual class you'll attend in the process of completing a course.

Most courses have a mixture of compulsory 'core' units that you need to take and optional elective units that you can choose to take based on your area of interest, expertise or experience.

Credits

Each unit is worth a set amount of study credits based on the amount of time you study. Generally, 1 credit is equal to 1 hour of study per week.

Fees & scholarships

Fee type for this course: Full-fee

Fee type definitions

The amount you pay for your course depends on whether you’re offered a Commonwealth supported place (CSP) or a full fee-paying place.

Students who enrol in a:

In addition to your tuition fees, you may also be charged a Student Services & Amenities Fee (SSAF).

Scholarships & assistance

Apply for a scholarship to help with your study costs.

We can help with fee assistance and advice.

Admission & pathways

Meeting the minimum admission requirements does not guarantee you entry into this course. Some courses receive more applications than the number of places available. In this situation we will also assess your education, work and other relevant experience.

If you do not meet the minimum requirements you may be eligible for one of our special admission programs. We also encourage you to explore our study pathways to help you reach your goal.

Find out more about how to apply for our courses, and our commitment to admissions transparency.

Entry requirements

Completion of an Australian Bachelor degree (or equivalent) in any discipline
OR
Completion of an Australian Graduate Diploma (or equivalent) in a similar discipline
OR
Applicants without an undergraduate qualification may be admitted to the Graduate Diploma based on approved work experience. Upon completion of the Graduate Diploma, graduates will be eligible for admission to this course with credit granted for completed units.

There are many ways you can start your education journey at VU. Pathways offer an easy transition between courses at different levels, so that you can start with a certificate and progress right through to postgraduate study.

Find out more about pathways and credits.

If you have completed study with another university or institution and believe you are eligible to receive credit for skills and past study, you can apply for advanced standing.

Applications for advanced standing can be made after a discussion with your course chair or academic adviser.

How to apply

Applications for this course are not being taken at this time.

Browse our other Marketing courses or send us an enquiry to be notified of updates relating to this course.

Enquire now

Please fill out the form below, and we'll get back to you shortly.

Information marked with an asterisk "*" is required.

At Victoria University, we aim to display accurate and complete course information online. However, we are unable to guarantee that every course change is currently displayed. You may contact the University directly on +61 3 9919 6100 to confirm the most up-to-date course fees, pathways and credit transfer, recognition of prior learning, admission and enrolment procedures, examinations and services available to our students.