The School for the Visitor Economy is a cross-university school providing the local and international hospitality, tourism and event management industries with qualified professionals.

We deliver industry-based programs across all qualification levels, from pre-vocational certificates through to PhDs. We also offer customised accredited training programs designed to meet the specific needs of businesses within the sector. Our courses in hospitality, tourism and event management allow you to build pathways across VU's other offerings related to visitor economy needs, such as food science, transport and logistics, management and marketing, sports management, our prestigious MBA program and many more.

Our courses are informed by key industry partnerships. We work with our many partners to provide you with hands-on experience so you graduate with a professional network and key industry knowledge.

Industry connections

The School works with a high level industry advisory panel and industry partners to make sure our training, education and research is closely aligned with industry needs. You will have access to work integrated learning opportunities, which will ensure you gain hands-on professional work experience and graduate job-ready. 

You will join a large network of alumni, industry partners and tourism researchers you can stay connected with after graduation.

Our hospitality students can also access Victoria University Polytechnic's award-winning 150-seat training restaurant, VenU. There, you will be able to practise your skills in a live environment with paying customers.

VU also has strong research capabilities, with the cross-disciplinary expertise to respond to future industry challenges and developments with evidence-based solutions.

Courses we offer

You can study a wide range of courses, from certificate and diplomas all the way through to masters degrees and PhDs.

We offer a range of study areas, including:

  • hospitality
  • commercial cookery
  • travel and tourism
  • event management
  • business.

Our courses enable you to pathway seamlessly between vocational education units at Victoria University Polytechnic and tertiary courses at Victoria University. You can re-enter education at any point in your career to top-up your skills or qualify for promotion.

If you're a student interested in studying one of the School for the Visitor Economy courses:

Browse our courses


The School undertakes and facilitates cross-disciplinary research within the Institute for Sustainable Industries and Liveable Cities. Our research underpins growth and sustainability in tourism destinations and visitor-economy–related businesses.

Our strong industry links and partnerships allow our researchers to respond nimbly to industry problems and evolving opportunities.

Key current research themes include:

  • tourism and the green economy and planetary health
  • tourism risk and recovery
  • tourism economics
  • tourism marketing
  • wellness tourism
  • events management and evaluation.

  • Professorial Fellow Brian King, Research and Teaching Area: Hospitality & Hotel Management, Tourism Management
  • Professor Stephen Burgess 
  • Adjunct Professor Geoffrey Lipman
  • Professor Michael McGrath, Professor, Information Systems
  • Associate Professor Martin Roberston, Adjunct Associate Professor, Victoria University Business School

Following is a sample list of current PhD students and topics.

  • Mshari Adnan M Aljabr - Mobile Marketing Effects on Customer Restaurant Selection in Saudi Arabia
  • Mila Arden - Discourse Analysis of the New Colombo Plan funded Australian Outbound Student Mobility Programs
  • Anna Bosco - The Principles of Modern Cocktail Culture can offer a behavioral Blueprint for Hospitality and Tourism that encourages multicultural tolerance and sustainability in Australia and across the Globe
  • Claudio Calero - Forecasting Australian Regional Tourism Competitiveness
  • Anu George - Is the Implementation of Responsible Tourism Initiatives Achieving Green Growth Objectives: A Case Study in Kerala, India
  • Li He – An Integrated Framework of Tourism Development and Residents’ Quality of Life in Tourism Destinations in Transition in China: A case study of Yangshuo, Guangxi Province
  • Thi Bich Van Luu - Emotional contagion in Tourism Experiences: Scale Development and Testing
  • Bich Tien Ma - Exploring residents' attitudes and behavioural support for cruise tourism: A case study Ho Chi Minh city (HCMC), Vietnam
  • Pir Owners - The diffusion of a sustainable tourism-green economy strategy in a tourism destination: A case study of Wakatobi Islands, Indonesia
  • Roopa Sreedhar - Tourism and the Sustainable Development Goals: a case study of Karnataka, India
  • Anudhi Tillekeratne - Impact of cultural blindness of short-term volunteer tourists in Sri Lankan host communities

RESET Reports

The Resilient Enterprises & Sustainable Employment in Tourism (RESET) project aims to support the recovery and transformation of the visitor economy in Melbourne’s west following the impacts of the COVID-19 pandemic.

In collaboration with key industry partners, RESET will develop training for Western Melbourne tourism businesses, guided by an assessment of skills and capability gaps in the area.

Resilient Enterprises & Sustainable Employment in Tourism (RESET) reports

Australia-ASEAN Visitor Economy Supply Chain Network

The Australia-ASEAN New Normal for the Visitor Economy Supply Chain project aims to develop collaborative networks between ASEAN countries, to create a sustainable ‘new normal’ for the visitor economy supply chain.

Three events will be held to support the creation of a virtual community, to share and discuss on the impacts of COVID-19 and recovery strategies. These events aim to strengthen international collaboration between Australia and ASEAN countries, including Malaysia, Thailand and Vietnam.

Funded by the Australian Department of Foreign Affairs and Trade, Australia-ASEAN Council (AAC), the project includes:

  • two webinars
  • a face-to-face workshop (to be held June 2023 in Malaysia).

The project will support industry recovery and identify resilience building strategies, through a collaborative network.

VU research team

Key collaborators

  • Assistant Professor Dr Wanamina Bostan Ali
    • Assistant Dean of Organization Development (Public Relations and International Relations Department), Director of MBA International Program, Assistant Professor of Business Administration Department, Faculty of Management Sciences Prince of Songkla University, and Coordinator for Southern MICE Academic Cluster
  • Ms Maheswary Subramani
    • Coordinator Supply Chain Logistics Management & Management Innovation, Lecturer Sunway Education Group, Registered Training Provider by HRD Corp
  • Dr Le Minh Thanh
    • Dean, Faculty of Tourism, Van Lang University. Vice Chairman, Chapter of Hospitality & Tourism; Association of Vietnam Universities and Colleges (AVU&C)
  • Ms Belinda Rimbo
    • Education Services Director of the Victorian Government Trade & Investment Office, Indonesia.


  • Chartered Institute of Logistics and Transport Australia
  • Victoria Tourism Industry Council
  • Melbourne Convention and Exhibition Centre
  • Women in Logistics and Transport.


  • Thailand Convention & Exhibition Bureau
  • Songkhla Convention and Exhibition Bureau.


  • Sunway Education Group
  • Wisdom Woods Training Centre
  • Association of Tourism Attractions Penang
  • AME Training Academy.


  • Southern Airport Services Company.


  • Association of the Indonesian Tourism Tertiary Education Institutions.

  • Webinar 2: Digital transformation for resilience
  • Workshop 3: Australia-ASEAN Diverse Engagement and leadership in ‘New Normal’ Visitor Economy Supply Chain
  • TBA.

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Contact us

The School for the Visitor Economy
Victoria University
PO Box 14428
Melbourne, VIC, 8001

Email: [email protected]

Phone: Dr Joanne Pyke: +61 3 9919 2615