The aim of the project is to support the recovery and transformation of the visitor economy in Melbourne’s West during the COVID-19 pandemic.

In collaboration with key industry partners, Victoria Tourism Industry Council (VTIC) and Western Melbourne Tourism (WMT), it will develop training for Western Melbourne tourism businesses, guided by an assessment of skills and capability gaps in the area.

It will identify strategic priorities for developing the resilience and adaptability of destination and tourism businesses in the region.

This research will deliver outcomes designed to:

  • assist in the recovery and adaptability of Western Melbourne Visitor Economy
  • improve organisational resilience of Western Melbourne Tourism and the Western Melbourne Destination
  • improve the capacity of the tourism workforce in Western Melbourne
  • increase positive employment outcomes for tourism employees and students in Melbourne's West
  • improve the diversity and inclusion of the industry’s workforce.

Survey: Hospitality, tourism & event management businesses

We’re seeking your feedback on how we can support the recovery and ongoing resilience of the Visitor Economy community.

VU’s School for the Visitor Economy, in partnership with Western Melbourne Tourism (WMT) and Victoria Tourism Industry Council (VTIC), are conducting a critical survey as part of a research project called Resilient Enterprises and Sustainable Employment in Tourism (RESET).

Help us find out what should be prioritised to help businesses like yours in the short, medium and long term. The results will be shared with Local Councils, WMT and VTIC to assist them in their advocacy efforts to support the industry’s pathway to recovery.

Hospitality, tourism and event business owners and managers can complete the survey anonymously, and will go in the running to win a $200 Coles Group & Myer gift card.

Take the survey

Industry partners