Our unique association with the Western Bulldogs Football Club began in the 1980s, and has grown to include the Grand Finalist AFL Women's League and VFL team. In October 2017 we celebrated the renewal of our partnership for a further five years. Today it is a multi-faceted partnership which includes:
- Australian Football League (AFL)
- Australian Football League Women’s (AFLW)
- and the Victorian Football League (VFL)
- collaborative research projects
- workplace learning opportunities for students
- joint staff appointments and professional development
- community activities and support of the Western Bulldogs Community Foundation
- naming rights to the Victoria University Whitten Oval
- support partner of the Next Generation Academy
- match ball sponsor.
This partnership means that VU now sponsors all the teams (AFL, AFLW and VFL) at this iconic club of the west.