The Graduate Diploma in Business (Marketing) offers a pathway to postgraduate marketing studies. It is designed for those who already have a base of significant relevant professional experience but do not yet have a Bachelor’s degree. The course offers graduates a critical overview of marketing theory. It is academically rigorous and develops a strong foundation in conceptual knowledge. This is complemented by current skills development focusing on critically thinking, problem solving and creativity.
To attain the Marketing specialisation, students must complete the following:
48 credit points of core units
A full course is made up of several smaller topics or subjects. These are referred to as 'units'.
Most courses have compulsory 'core' units, as well as optional units.
'Credit points' are the value that each unit contributes towards your course.
Most units at VU are worth 12 credit points. You will need to complete the required course credit points to graduate.
This unit set is studied as part of the following course(s):