Strategic Management and Business Policy

Unit code: BMO6511 | Study level: Postgraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Victoria University Online
VU Brisbane
VU Sydney


Strategic Management examines the decisions, actions and processes undertaken by firms for success, growth and change in a business environment. Managers at all levels are involved in the strategic management process and must be able to utilize an advanced body of knowledge and skills to plan and problem solve in this area.

This unit of study will explore the principal elements in external and internal environments which impact on organisations and consider how current theoretical frameworks and the interdisciplinary and professional knowledge base respond to complex issues. High level analytical and planning skills will be required to prepare relevant business plans.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Identify and evaluate the impact of key environmental factors, including economic, social, technological, political and environmental, on the strategic management context;
  2. Critically review and apply the major models used in strategic analysis via a range of case studies;
  3. Justify the applicability of strategic choices based on consideration of implementation factors and conditions;
  4. Evaluate designated strategic management tools in order to recommend appropriate strategic responses to business problems;
  5. Articulate the implications of business strategy choices on functional strategies, including marketing, operations and finance management; and
  6. Formulate a strategic plan for an organisation.


For Melbourne campuses

Assessment type: Case Study
Grade: 15%
Strategic analysis of case study (Individual)
Assessment type: Report
Grade: 35%
Environmental analysis research report (Individual)
Assessment type: Project
Grade: 50%
Business strategy plan and presentation (Group)

Other locations

For students studying at Victoria University Online
Assessment type: Other
Grade: 10%
Business strategy reflection
Assessment type: Report
Grade: 40%
Business proposal report launch
Assessment type: Assignment
Grade: 50%
Business strategy proposal - growth

Required reading

Strategic Management Concepts, A Competitive Advantage Approach,
David, F et al. (2020),| Pearson, Boston, MA

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