Sport Sponsorships and Partnerships

    Unit code: SSM2204 | Study level: Undergraduate
    (Generally, 1 credit = 10 hours of classes and independent study.)
    City Campus
    Footscray Park


    This unit introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.

    The unit concentrates on:

    Sponsor objectives and benefits, 

    Identifying and approaching sponsors, 

    Developing and packaging sponsorship proposals and evaluating the sponsorship. 

    Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;
    2. Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;
    3. Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,
    4. Organise, manage and present a sponsor partnership proposal.


    For Melbourne campuses

    Assessment type: Test
    Grade: 10%
    Online quiz
    Assessment type: Assignment
    Grade: 60%
    Sport sponsorship proposal (2 parts)
    Assessment type: Presentation
    Grade: 20%
    Sponsorship proposal and club presentations
    Assessment type: Report
    Grade: 10%
    Sport industry partner evaluation form

    Required reading

    A selection of online reading will be prescribed.

    Developing successful sport sponsorship plans.
    Stolar, D. K. & Nagel, M. S. (2017).| Morgantown, WV: Fitness Information Technology

    As part of a course

    This unit is studied as part of the following course(s):

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