Sport Sponsorships and Partnerships

Unit code: SSM2204 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Footscray Park


This unit introduces students to a variety of strategies that may be used to broaden the funding base of organisations and partnerships between organisations. Students are given a sound knowledge and develop skills to apply processes and procedures in sourcing sponsorships and partnerships.

The unit concentrates on:

  • Sponsor objectives and benefits,
  • Identifying and approaching sponsors,
  • Developing and packaging sponsorship proposals and evaluating the sponsorship.

Students prepare and present a sponsor partnership proposal in collaboration with a selected club and obtain industry, peer and teacher feedback on the success of the proposal.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Interpret the key sport sponsorship/partnership competencies of prospecting, identifying needs, financial implications, proposal/agreement development, and evaluation;
  2. Scrutinise club sponsor proposals and design or modify new or additional components for club sponsor proposals;
  3. Collaborate in groups and with a manager from a selected sport / active recreation club and negotiate processes associated with a sponsor partnership proposal; and,
  4. Organise, manage and present a sponsor partnership proposal.


For Melbourne campuses

Assessment type: Test
Grade: 10%
Online quiz
Assessment type: Assignment
Grade: 60%
Sport sponsorship proposal (2 parts)
Assessment type: Presentation
Grade: 20%
Sponsorship proposal and club presentations
Assessment type: Report
Grade: 10%
Sport industry partner evaluation form

Required reading

A selection of online reading will be prescribed.

Developing successful sport sponsorship plans.
Stolar, D. K. & Nagel, M. S. (2017).| Morgantown, WV: Fitness Information Technology

As part of a course

This unit is studied as part of the following course(s):

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