Sport Event Management

Unit code: SSM3205 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Footscray Park
SSM3103 - Sport Facility Management
(Or equivalent to be determined by unit coordinator)


This capstone unit is designed to provide students with a theoretical understanding to the theory, processes and procedures in designing, planning, staging and evaluating sport events. This unit also introduces students to a range of events and increases their knowledge and competency base in the field of event management. Student also are provided a foundation in the principles and practices of sales techniques and project management. The unit seeks to integrate all sport management principles and professional practices that have been covered in the sport management course.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse the resources available in the sport event management field as they relate to the variety of events and the role of diverse service providers;
  2. Integrate the conceptual understanding and professional practices of sport management through planning, staging and evaluating sport events;
  3. Demonstrate effective communication, teamwork and relationship building in explaining various event stakeholders situations;
  4. Articulate the leadership skills, effective teamwork, initiative and problem solving in implementing the sport event management process; and
  5. Critically reflect on, evaluate and improve upon individual and team performance of a staged event and present the findings.


For Melbourne campuses

Assessment type: Assignment
Grade: 40%
Case Study Analyses (2 x 20% each)
Assessment type: Report
Grade: 45%
Event Management Research Paper (includes a 5% short write-up due at the end of Week 1, articulating the students topic choice)
Assessment type: Presentation
Grade: 15%
Final Case Study Presentation

Required reading

Sport Facility Management: Organizing Events and Mitigating Risks,
Ammon, R. E., Southall, R. M., & Nagel, M. S. (2016),| Morgantown, West Virginia, USA: Fitness Information Technology
Managing Sport Facilities and Major Events,
Schwarz, E.C., Westerbeek, H., Liu, D., Emery, P. & Turner, P. (2017),| Abingdon, United Kingdom: Routledge

As part of a course

This unit is studied as part of the following course(s):

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