Sport Economics and Finance

    Unit code: SSI7004 | Study level: Postgraduate
    (Generally, 1 credit = 10 hours of classes and independent study.)
    City Campus
    City Flinders


    This unit gives students a grounding in the basics of sport economics and finance to enable students to be financially literate and comfortable with using numerical data to plan and manage the economic affairs of sport and active recreation enterprises. Students will become proficient in the critical analysis of balance sheets, income and expenditure statements, and cash flow statements. Benefit-risk analysis will be used to compare and contrast different financing tools for both the short and long term. Special attention will be given to financial performance and how financial ratios can be used to diagnose the financial health of sport and recreation organisations, events, tournaments, and programs. Techniques for constructing budgets, and estimating and monitoring future revenue, expenses, and profit levels, will also be discussed.

    Learning Outcomes

    On successful completion of this unit, students will be able to:

    1. Articulate their economic and financial literacy by explaining and integrating key terms and operating principles;
    2. Interpret financial statements through the use of ratio analysis and use the findings to assess the past performance of sport enterprises to improve future outcomes and overall sustainability;
    3. Critically assess the impact and legacies of sport events, sporting competitions, and active recreation programs on host communities, taking into account economic, social, environmental, and health/well-being outcomes; and,
    4. Interpret the role of data analytics as a tool for improving the financial performance of sport enterprises.


    For Melbourne campuses

    Assessment type: ICT (Wiki, Web sites)
    Grade: 30%
    Discussion board contributions (6 x 5%) (first due in session 3)
    Assessment type: Report
    Grade: 30%
    Financial analysis report
    Assessment type: Presentation
    Grade: 40%
    Economic, Cost-Benefit, and SROI analysis (poster/infographic 25%; presentation 15%)

    Required reading

    Financial Management in the Sport Industry.
    Brown, M. T., Rascher, D. A., Nagel, M. S., & McEvoy, C. D. (2021).| Milton: Taylor & Francis Group.

    As part of a course

    This unit is studied as part of the following course(s):

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