Screen Media Enterprise

Unit code: ASN3001 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
Footscray Park


This unit examines the essential business skills required for success within the dynamic screen media profession. Students will develop a return brief for a real world external client, reflective of current industry practice. The return brief will include audience research and market and competitor analysis, along with project objectives, a budget, timeline and project deliverables. Students will investigate current media industry trends and data, practice persuasive client communication, including pitching video projects to clients, and develop the skill of interpreting and re-visioning briefs. They will learn how to effectively plan for competitive resourcing and budgeting incorporating contingencies using relevant industry tools and methods. Students will also have the option to study and work within the collaborative and vibrant setting of a student-led media agency. 

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critically review and evaluate the requirements of screen media projects and the screen media industry;
  2. Determine and present responses to client briefs for screen media projects;
  3. Develop plans for resourcing and budgets for screen media projects.


For Melbourne campuses

Assessment type: Report
Grade: 20%
Industry Analysis
Assessment type: Exercise
Grade: 30%
Return Brief
Assessment type: Project
Grade: 30%
Final response to Client Brief
Assessment type: Presentation
Grade: 20%
Pitch Presentation

Required reading

Students will be provided with weekly material on VU Collaborate to support the curriculum.

As part of a course

This unit is studied as part of the following course(s):

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