Research and evaluation are integral elements of sport management. Sport and recreation professionals need to understand the uses, processes and implications of research and evaluation and be able to apply various research and evaluative techniques in their work. This unit provides students with a conceptual and practical introduction to research principles, methodologies, methods and applications. Students will familiarise themselves with the language of research, understand the research process, and learn how to design, conduct and critically review research.
On successful completion of this unit, students will be able to:
Required readings Various articles, book chapters and online and audio-visual materials will be used in the course. Electronic copies of, or links to, the required readings will be made available to students on VU Collaborate. Recommended readings While there is no set textbook for this course, the following books are recommended: • Alan Bryman (2015) Social Research Methods (5th edition). Oxford: Oxford University Press. • A.J. Veal & Simon Darcy (2014) Research Methods in Sport Studies and Sport Management: A Practical Guide. London: Routledge.
This unit is studied as part of the following course(s):