Online Screen Media

Unit code: ASN1001 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
Footscray Park


This unit examines new methods in the production and distribution techniques of video media through online platforms, including video-on-demand and streaming sites such as YouTube. It examines the way new distribution platforms are used by media professionals to distribute and engage with audiences.  Students will analyse new practices which have been created from new platforms like YouTube and the impact these new platforms have upon traditional media practices.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Explain contemporary practices in online video production and distribution;
  2. Analyse, evaluate and develop media resources reflective of contemporary media practices;
  3. Examine the changes to video media distribution methods; and
  4. Create short viral video projects.

Study as a single unit

This unit can be studied on its own, without enrolling in a full degree.

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For Melbourne campuses

Assessment type: Review
Grade: 20%
Article review based on focus topics.
Assessment type: Presentation
Grade: 25%
In class presentation and analysis of specific text
Assessment type: Report
Grade: 20%
Group report on media concept
Assessment type: Presentation
Grade: 35%
In class group presentation of media concept and viral video

Required reading

Students will be provided with material on VU Collaborate to support the curriculum.

As part of a course

This unit is studied as part of the following course(s):

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