Innovation and Entrepreneurship

Unit code: BMO2005 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
Footscray Park
VU Brisbane
VU Sydney


Develop the skills needed to become the next entrepreneur in the Innovation and Entrepreneurship unit.

In this unit you will study the concepts of innovation, entrepreneurship and intrapreneurship and gain an appreciation of the environment in which they are practiced.

You will study and appraise the practice of resource acquisition and utilisation, developing an understanding of the major steps in the innovative entrepreneurship process and how to apply them to establish and grow an entrepreneurial venture.

You will learn:

  • key skills exhibited by successful entrepreneurs
  • learn how to effectively ideate creative new approaches
  • adopting a collaborative, project management-based approach, you will develop a business case supporting an innovative proposal
  • to pitch to a panel of business professionals

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Brainstorm problems and opportunities that influence innovation and entrepreneurship, embracing cutting edge technologies;
  2. Investigate how effective research methods support problems or opportunities identified by applying relevant innovation theories and market implications;
  3. Apply design thinking and project management principles, showcasing skills in creative thinking, divergent thinking, decision-making and business transformation, to assess opportunities arising from a new business idea;
  4. Collaborate in a team, applying project management principles, to achieve group-negotiated outcomes for an entrepreneurial venture; and,
  5. Devise and present a persuasive evidence-based business pitch to a defined audience.


For Melbourne campuses

Assessment type: Assignment
Grade: 20%
Ideas Booth
Assessment type: Assignment
Grade: 30%
Business Case Part A: ideation and venture concept mapping
Assessment type: Assignment
Grade: 30%
Business Case Part B: Business Plan (Group)
Assessment type: Presentation
Grade: 20%
Pitching & Pitch Deck (Group)

Required reading

Entrepreneurship: Successfully launching new ventures, Global edition
Barringer, B. R., & Ireland, R. D. (2021).| GB: Pearson Education.

As part of a course

This unit is studied as part of the following course(s):

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