As the business environment becomes increasingly data-driven, competency in data analysis and an informed understanding of the business implication of big data becomes a critical skill for managers, corporate consultants and professionals for solving complex problems, strategic decision making and achieving major goals.
This unit aims to equip you with the knowledge and skill in collecting and transforming data into meaningful information for harnessing potential insights. You will learn the techniques and principles in data visualization for clear communication of information and reporting, data collection that foster research data integrity, and data processing and analysis that offer insightful and actionable findings.
In addition, you will learn to discern data analysis techniques and understand the importance of selecting an appropriate technique for your data analysis and for making informed decisions.
On successful completion of this unit, students will be able to:
Selected readings will be made available via the unit VU Collaborate site.
This unit is studied as part of the following course(s):