Cross Media Practice

Unit code: ASN2001 | Study level: Undergraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
Footscray Park


The ways in which audiences engage with narratives is changing due to developments in media distribution and technological convergence. Media narratives are interwoven across platforms and devices and are experienced in a combination of real and virtual environments. In turn, target audiences and fans actively participate in, share, create, curate and influence these narratives. In this unit, students will investigate transmedia production, narratives, and ‘story worlds’ and analyse the use, impact and potentials of participatory culture and user engagement.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse the use of media platforms in association with cross media narratives;
  2. Conceptualise effective cross media project plan to engage with a target audience;
  3. Present and appraise project pitches that exhibits industry cross media practice; and
  4. Utilise a range of media platforms in the planning and creation of cross media projects.


For Melbourne campuses

Assessment type: Research Paper
Grade: 20%
Case study analysis of cross media practice
Assessment type: Assignment
Grade: 30%
Project proposal
Assessment type: Creative Works
Grade: 30%
Cross Media Project Teaser
Assessment type: Presentation
Grade: 20%
Pitch presentation

Required reading

Required reading is provided to students via VU Collaborate.

As part of a course

This unit is studied as part of the following course(s):

Search for units, majors & minors