SITXMPR012 - Coordinate marketing activities

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Unit code: SITXMPR012 | Study level: TAFE
Footscray Nicholson


This unit describes the performance outcomes, skills and knowledge required to plan and coordinate a range of marketing and promotional activities at an operational level. The unit incorporates knowledge of marketing principles.The unit applies to all industry sectors, and to individuals who are responsible for coordinating marketing activities within the parameters of an established marketing strategy. Individuals working independently with limited supervision undertake this role. This could include marketing coordinators or managers and owner-operators of small businesses.


For Melbourne campuses

Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each units learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

  • plan and coordinate at least two different marketing activities for an operation, product or service
  • use industry networks, information sources and distribution and marketing networks when planning and coordinating the above activities
  • reflect types of marketing activities used in the relevant industry sector and major industry promotional events in the above activities
  • apply marketing principles to each of the above marketing activities
  • evaluate and report on each of the above marketing activities against the following criteria:
  • consistency with overall marketing direction
  • exposure that was achieved
  • matching attendees to target market
  • cost-effectiveness of financial and human resources
  • completion within established timeframe.

Required reading

The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by the VU Polytechnic and/or via the VU Polytechnic e-learning system.

As part of a course

This unit is studied as part of the following course(s):

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