Business Analytics

Unit code: BCO6007 | Study level: Postgraduate
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
VU Sydney


In order for organisations to gain a competitive advantage, managers need to be able to analyse business data and convert the resulting insights into business decisions. This unit will provide students with the knowledge and skills to understand the organisational decision processes. This involves the understanding of business problems, the associated decisions, the sources of data and how this data will be extracted transformed and analysed and the different analysis tools that support the decision making processes. Students will use a variety of technologies including ERP systems and Business Intelligence solutions to gain skills and professional insights into how information systems can optimally support diverse-sector organisations in the 21st century.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Critically analyse the role of business analytics in supporting decision making in a modern organization, with consideration of the role of culture, values and dispositions in affecting the achievement of business goals;
  2. Investigate and assess the different business analytics solutions and their applicability to a variety of decision making requirements in diverse contexts;
  3. Exemplify creative and innovative problem-solving of complex professional challenges through the application and adaption of business analytic skills in a variety of business scenarios;
  4. Critically reflect upon trends in business analytics and hypothesis on the impact that these will have on contemporary and emerging organizations in the future; and,
  5. Deconstruct professional judgements and justify recommendations through corroborating evidence or critical thinking.


For Melbourne campuses

Assessment type: Test
Grade: 25%
Multiple Choice Test
Assessment type: Laboratory Work
Grade: 35%
Practical Exercises
Assessment type: Assignment
Grade: 40%
Research Assignment

Required reading

There is no one suitable text that covers the content of this unit. The required readings will be a compilation of journal articles and industry reports. A current reading list will be provided at the commencement of the unit. Students are expected to be aware of current trends in the academic literature.

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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