Marketing has a dynamic focus in all business enterprises where its role is to ultimately satisfy the needs and values of a customer. Considered application of marketing principles underpin the development of successful marketing strategies; strategies that inform product, pricing, promotion and placement of goods and services into a market.
The Marketing module will provide practical opportunities for students to understand key business principles and strategies that all organizations use to satisfy their customer needs and to deliver value. Students will apply consumer behaviour theories and marketing research and metrics to analyze businesses, and to identify consumer and business markets in order to develop appropriate marketing solutions.
In times of constant change and globalization the importance of marketing in a social and sustainable manner will be reinforced so that marketing students can meet the challenges confronting them in their future career and employment outcomes.