Marketing has a dynamic focus in all business enterprises where its role is to ultimately satisfy the needs and values of a customer. Considered application of marketing principles underpin the development of successful marketing strategies; strategies that inform product, pricing, promotion and placement of goods and services into a market.
The Marketing module will provide practical opportunities for students to understand key business principles and strategies that all organizations use to satisfy their customer needs and to deliver value. Students will apply consumer behaviour theories and marketing research and metrics to analyze businesses, and to identify consumer and business markets in order to develop appropriate marketing solutions.
In times of constant change and globalization the importance of marketing in a social and sustainable manner will be reinforced so that marketing students can meet the challenges confronting them in their future career and employment outcomes.
On successful completion of this unit, students will be able to:
A mixture of a manual, online texts, articles, video’s, PowerPoints and resources will be available for the unit. These resources are housed on the University’s VU- Collaborate System.
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.