|1.||Analyse and interpret the cognitive and behavioural theories of consumer behaviour;|
|2.||Reflect upon the relationships between the concepts of behaviour and attitudes, and examine their application to consumer behaviour in a hospitality and hotel management setting;|
|3.||Evaluate purchasing behaviour within the hospitality and hotel management sector;|
|4.||Identify and analyse customer data to inform customer-centric design and decision making; and|
|5.||Apply basic design thinking principles to service-based customer-centric solutions within a hospitality or hotel management setting.|
|Test||Weekly online tests||20%|
Consumer behaviour: Applications in marketing (3rd ed.).
East R., Wright M., & Vanhuele M. (2017).
London: Sage Publications Ltd.
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