The aim of this unit is to expand students' understanding and skills on strategies to enhance players, coaches / instructors, scorers, committee members and umpire / referee participation in organised and non-organised sport. Strategies may vary according to, for example, children, adults, gender, cultural or economic background, age bracket, or the life stage of the participant. Students will work with a selected club on strategies to recruit and retain a targeted group of participants and develop a resource to assist them in the workplace to attract and sustain participants.

Unit details

Location:
Footscray Park
Study level:
Undergraduate
Credit points:
12
Unit code:
SSM3204

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Investigate and critique the processes associated with recruiting and retaining participants in community sport / active recreation organisations;  
  2. Review and reflect on strategies used by community sport / active recreation organisations to encourage participation for a targeted group such as players, coaches / instructors, scorers, committee members or umpires / referees;  
  3. Collaborate to consult and negotiate with a manager from a selected sport / active recreation club to create or modify a framework to recruit and retain participants as players, coaches / instructors, scorers, committee members or umpire/referees;  
  4. Apply a socio-ecological model to increase participation in a community sport club/active recreation organisation; and,  
  5. Reflect on how an innovative framework leads to encouraging participation through effective recruitment and retention strategies.  

Assessment

Assessment type Description Grade
Assignment Critical reflection on targeted sport club 20%
Assignment Assignment Part 1: Group strategies development framework 30%
Assignment Assignment Part 2: Collaborative group strategies infographic 30%
Presentation Peer review presentation and club manager presentation 20%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.

Course Study as part of
Bachelor of Outdoor Leadership Sport and Active Communities - Discipline Minor
Bachelor of Sport Management Sport and Active Communities - Discipline Minor
Bachelor of Sport Science Sport and Active Communities - Discipline Minor
Bachelor of Sport Science (Human Movement)/Bachelor of Sport Management Sport and Active Communities - Discipline Minor
Bachelor of Outdoor Leadership Sport and Active Communities - Major
Bachelor of Sport Management Sport and Active Communities - Major
Bachelor of Sport Management/Bachelor of Business Sport and Active Communities - Major
Bachelor of Sport Science (Human Movement)/Bachelor of Sport Management Sport and Active Communities - Major

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