This unit gives students a grounding in the basics of sport economics and enable students to be financially literate and comfortably use numerical data to plan and manage the economic affairs of sport and active recreation enterprises. Students will become proficient in the critical analysis of balance sheets, income and expenditure statements, and cash flow statements. Benefit-risk analysis will be used to compare and contrast different financing tools for both the short and long term. Special attention will be given to financial performance, and how financial ratios can be used to diagnose the financial health of sport and recreation organisations, events, tournaments and programs. Techniques for constructing budgets, estimating and monitoring future revenue, expenses, and profit levels will also be discussed.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Exhibit economic and financial literacy as applied to sport business operations;  
  2. Evaluate financial statements to analyse past performance of sport enterprises;  
  3. Implement budgeting, pricing, break-even, and forecasting principles to the construction of financial plans for sport enterprises;  
  4. Critique the impacts and legacies of sport events and programs on municipalities.  


Assessment type Description Grade
Assignment Financial diagnosis. 30%
Report Financial plan. 40%
Project Economic impact statement. 30%

Required reading

Financial Management in the Sport Industry.
Brown, M., Rascher, D., Nagel, M. & McEvoy. (2016)
Scottsdale, Holcomb Hathaway

Sport Funding and Finance.
Stewart, B. (2015)
London, Routledge.

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