SITXCCS016 - Develop and manage quality customer service practices

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Unit code: SITXCCS016 | Study level: TAFE
Credit points
N/A
Location
Footscray Nicholson
Industry
Prerequisites
N/A
Overview
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Overview

This unit describes the performance outcomes, skills and knowledge required to develop, monitor and adjust customer service practices. It requires the ability to consult with colleagues and customers, develop policies and procedures for quality service provision, and manage the delivery of customer service.
The unit applies to senior managers who operate independently, have responsibility for others and are responsible for making a range of operational and strategic decisions.This includes individuals working in a range of tourism, travel, hospitality and event contexts and to any small, medium or large organisation.

Assessment

For Melbourne campuses

Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each units learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

  • research and develop customer service policies and procedures for at least three different areas of the business that meet industry standards
  • implement and monitor practices for quality customer service in line with above policies and procedures over four service periods
  • evaluate above practices for quality service provision and identify any failings
  • review above policies and procedures, adjust as necessary, and communicate new practices to staff.

Students will also be expected to demonstrate the following knowledge:

  • principles of quality customer service
  • professional service standards for service industry personnel
  • attitudes and attributes expected by the service industries to work with customers
  • roles and responsibilities of management, supervisors and operational personnel in providing quality service
  • sources of information on current service trends and changes that affect service delivery
  • internal and external environmental changes and their effect on planning for quality customer service:
  • changes in the competitive environment
  • economic climate
  • introduction of new technologies or equipment
  • management changes and organisational restructures
  • recruitment practices
  • trends in customer service preferences
  • methods of formal and informal customer research:
  • analysis of competitive environment and industry service trends
  • customer service surveys
  • customer focus groups
  • qualitative or quantitative research
  • seeking feedback from service delivery colleagues
  • questioning customers
  • methods of implementing quality service provision:
  • developing, implementing and monitoring customer service policies and procedures
  • involving staff in the development of customer service practices
  • evaluating staff and customer feedback
  • methods of assessing the effectiveness of customer service practices:
  • examining overall business performance
  • monitoring the ongoing effectiveness of:
    • staff in meeting customer service standards
    • policies and procedures in explaining practices
  • reviewing numbers and nature of:
    • complaints
    • disputes
    • responses of customers
  • reviewing customer satisfaction survey statistics
  • methods of obtaining feedback from customers:
  • customer service discussions with employees
  • discussions with customers
  • formal customer interviews
  • regular staff meetings that involve customer service discussions
  • seeking staff suggestions for content of customer service policies and procedures
  • surveys of internal customers, external customers and staff
  • improvements suggested by:
    • customers involved in complaints or disputes
    • staff, supervisors and managers
  • industry schemes, accreditation schemes and codes of conduct aimed at improving customer service
  • areas where organisational policies and procedures assist in ensuring quality customer service:
  • acknowledging and greeting customers
  • complaint and dispute management
  • authority for different level personnel to resolve complaints, disputes, service issues and customer compensation
  • loyalty programs
  • presentation standards for customer environment and customer service personnel
  • pricing and service guarantees
  • product quality
  • refunds and cancellation fees
  • response times
  • staff training
  • objectives, components and comprehensive details of consumer protection laws that relate to customer service, and the business’ responsibility for:
  • nominating and charging cancellation fees
  • providing information on potential price increases
  • providing refunds
  • supplying products as described or substituting suitable products when unable
  • formats for and content of policies and procedures.

Required reading

The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by the VU Polytechnic and/or via the VU Polytechnic e-learning system.

As part of a course

This unit is studied as part of the following course(s):

Advanced Diploma of Hospitality Management
SIT60322 | Advanced diploma | Duration:
Certificate IV in Kitchen Management
SIT40521 | Certificate iv | Duration:
Diploma of Hospitality Management
SIT50422 | Diploma | Duration:
Diploma of Travel and Tourism Management
SIT50122 | Diploma | Duration:

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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