SITTPPD017 - Develop tourism products

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Unit code: SITTPPD017 | Study level: TAFE
Credit points
N/A
Location
Footscray Nicholson
Prerequisites
N/A
Overview
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Overview

This unit describes the performance outcomes, skills and knowledge required to manage the strategic product development process from initial research through to product establishment and monitoring.The unit applies to all tourism industry sectors and to senior personnel working in strategic planning and product development roles.

Assessment

For Melbourne campuses

Assessment tasks will be designed to reinforce & extend knowledge and skill competence within set & controlled parameters in accordance with each units learning outcomes & performance criteria requirements, including the setting of work based practical application tasks designed to provide evidence of competence outcomes, within periodic and scheduled timelines.

Students will be expected to demonstrate the following required skills:

  • research, assess and develop a new product or service for one tourism operation, including:
  • analysing current industry, market and organisational information
  • gap analysis of current products or services
  • determining costs of delivery, distribution and commission structure and setting a profitable selling price for the new product or service
  • creating and implementing a product development plan
  • developing measures of success and return on investment for the new product or service
  • monitoring and evaluating the success of the product.

Students will also be expected to demonstrate the following knowledge:

  • features and inclusions of a product development plan
  • tourism industry structures, interrelationships and networks
  • tourism industry information sources:
  • government bodies:
    funding agencies
    land management agencies
  • internet
  • local people
  • reports and research:
    local, state, regional or national marketing plans
    statistical data
  • public and private research bodies
  • tourism operators
  • tourism organisations and associations
  • training agencies
  • distribution and marketing networks that support tourism products in the relevant context
  • key stakeholders in local, regional, state and national tourism organisations and the structures of these organisations at each level
  • current market trends, products and service styles that meet certain market requirements and quality expectations
  • current tourism product base for the proposed destination and market to be serviced
  • current and proposed products and services of competitors
  • features of the destination at which the product will be delivered
  • aspects of laws that impact on tourism operations and actions required of tourism operators:
  • consumer protection:
    providing services as advertised
    terms and conditions
    refund requirements
    cancellation fees
  • child sex tourism
  • legal liability insurance requirements and duty of care to customers
  • environmental protection:
    licences
    permits
    accreditation
    minimal impact practice
  • local community protection:
    land ownership, management and access requirements
  • factors impacting organisational capacity to provide proposed product:
  • destination’s capacity to sustain tourism
  • impacts of potential product diversification for the business
  • profitability issues
  • resource constraints
  • skills requirements
  • sustainability:
    economic
    environmental
    legislative, accreditation, permit requirements
    minimal impact issues
    social and cultural
  • risk assessment and control requirements
  • financial operating costs in tourism organisations
  • desired profit margins and achievement of high yield in order to determine an appropriate selling price
  • expenditure items relevant to the development of tourism products:
  • capital costs and proportion attributed to the product
  • fixed costs
  • human resource costs
  • insurances
  • licensing and permit fees
  • marketing costs
  • operating costs attributed to operating the product
  • supply of component products and services
  • variable costs
  • industry commission and mark-up procedures and rates appropriate in the relevant industry context
  • organisational methods to monitor and evaluate key indicators of product success.

Required reading

The qualified trainer and assessor will provide teaching and learning materials as required in the form of workbooks produced by the VU Polytechnic and/or via the VU Polytechnic e-learning system.

As part of a course

This unit is studied as part of the following course(s):

Diploma of Event Management
SIT50322 | Diploma | Duration:
Diploma of Travel and Tourism Management
SIT50122 | Diploma | Duration:

Refer to the course page for information on how to apply for the course. VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.

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