|1.||Appraise the main features and trends of a specific food product within an appropriate market setting;|
|2.||Critically assess the development cycle of a food product and review relevant principles of marketing theory;|
|3.||Apply knowledge of consumers' food choices to the design and development of a prototype food product at laboratory and pilot scale;|
|4.||Formulate and justify technical specifications for the new product; and|
|5.||Propose marketing strategy aimed at an appropriate market and evaluation of consumers' responses.|
|Test||Online Tests (2x – 10% each, 60 minutes/1000 words, Individual)||20%|
|Assignment||Elements of Report (3 Parts – 10% each, 500 words, individual, part 1 – Session 5; part 2 – Session 9; part 3 – Session 10)||30%|
|Report||Business Proposal (individual report 2,000 words)||30%|
|Presentation||Oral Presentation (15 minutes per person)||20%|
New Food product development
Fuller, G. (2011)
Boca Raton: CRC Press
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