In this unit students will develop communication skills whilst exploring the concept of identity/ies (personal, learner, individual, and group, sexuality cultural and national). Using examples from the media, students will analyse how language and rhetoric are utilised to influence ideas of identity and how race, gender, age, ethnicity, religion, class, historical events and other factors can influence meaning. Students will be introduced to a range of communication styles, techniques and forms. Students will communicate ideas effectively using multimedia and technologies, as well as directly to an audience. Understanding that communication has a range of purposes (e.g. to inform, to persuade), and is influenced by culture, stereotype and bias, students will examine how language, tone and experience shapes messages and creates meaning.

Unit details

Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Modify register and tone appropriate to the purpose and audience;  
  2. Develop the mechanics and techniques of various forms of communication;  
  3. Demonstrate the use of media technologies to communicate; and  
  4. Analyse the language and communicative techniques in verbal and written communication.  


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