International Tourism Management

In a world that is experiencing constant economic, social, technical and environmental changes, the business of sourcing, transporting, hosting and satisfying tourists from established and emerging markets is both complex and important. Tourism managers must adjust to all sorts of changes to assure a sustained inflow of resources and a continuing outward flow of services and be alert to an increasing diversity of impacts that result from the strategy, policy and management design they select. This unit provides students with a broad understanding of tourism and the tourism system in an international context. It also provides a framework for evaluating the management of tourism in relation to consumers, businesses and destinations in a variety of international settings By becoming familiar with the concepts and techniques, students will have powerful tools to analyse new business and tourism developments and to interpret threats and opportunities for tourism companies.