In a world that is experiencing constant economic, social, technical and environmental changes, the business of sourcing, transporting, hosting and satisfying tourists from established and emerging markets is both complex and important. Tourism managers must adjust to all sorts of changes to assure a sustained inflow of resources and a continuing outward flow of services and be alert to an increasing diversity of impacts that result from the strategy, policy and management design they select. This unit provides students with a broad understanding of tourism and the tourism system in an international context. It also provides a framework for evaluating the management of tourism in relation to consumers, businesses and destinations in a variety of international settings By becoming familiar with the concepts and techniques, students will have powerful tools to analyse new business and tourism developments and to interpret threats and opportunities for tourism companies.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Deconstruct and commentate on the tourism system and the key dimensions of the management of tourism in a global context;  
  2. Analyse critically, reflect on and synthesise complex information, problems, concepts and theories to solve complex tourism problems in global setting;  
  3. Collaboratively research and apply established theories to interpret factors which impact on the management of tourist markets, operations and destinations to address challenges to tourism in a changing world to specialist and non-specialist audiences; and  
  4. Exemplify autonomy, expert judgement, adaptability and ethical responsibility in responding to complex multi-dimensional problems as a practitioner/ leader of the tourism industry.  


Assessment type Description Grade
Test Reflective report analysis of a selected tourism operation by applying the concept of tourism product markets (Individual) 15%
Case Study Analysis of a selected case study relating to the tourism system (Presentation - 15% and business report - 30%) 45%
Examination Take-home exam 40%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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