In a world that is experiencing constant economic, social, technical and environmental change, the business of sourcing, transporting, hosting and satisfying tourists from established and emerging markets is both complex and important. This unit provides students with a broad understanding of tourism and the tourism system in an international context. It also provides a framework for evaluating the management of tourism in relation to consumers, businesses and destinations in a variety of international settings. Topics include a systematic overview of tourism and global tourism flows, issues concerning cross-cultural host-visitor interactions, implications of e-commerce, tourisms' contribution and response to climate change, the linkages between tourism products, experiences, markets and tourist behaviour, the management of tourism businesses, the development, management and marketing of tourism destinations, and challenges for tourism in an uncertain world.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Deconstruct and commentate on the tourism system and the key dimensions of the management of tourism in a global context;  
  2. Analyse critically, reflect on and synthesise complex information, problems, concepts and theories to solve complex tourism problems in global setting;  
  3. Research and apply established theories to interpret factors which impact on the management of tourist markets, operations and destinations;  
  4. Debate and postulate creative initiatives to address challenges to tourism in a changing world to specialist and non-specialist audiences Exemplify autonomy, expert judgement, adaptability and ethical responsibility in responding to complex multi-dimensional problems as a practitioner/ leader of the tourism industry.  


Assessment type Description Grade
Report Site Visit Analysis - brief report week 4 (1000 words) 10%
Case Study Case Study Assignment - oral presentation and lead a class discussion weeks 3 to 12 inclusive. 20%
Case Study Case Study Assignment - write an analytical style business report - week 12 (5000 words) 30%
Examination Final exam 40%

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