This unit considers theoretical and practical applications of cross-cultural issues and activities including but not confined to: the universals of social behaviour, culture and ethics, communication, cross-cultural interaction and the outcomes of cross-cultural contact. It has particular application to destination management and tourism and is designed to give students an understanding of globalisation and national cultures and to develop skills to manage and communicate effectively within an increasingly globalised environment. The unit prepares students for understanding cross-cultural dimensions and issues and contributes to their capability as an informed and professional 21st century professional. The unit is structured in a seminar/workshop style to enable students to understand more fully the need to be culturally aware and culturally sensitive in all aspects of destination management and tourism.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically reflect on theories of cultural difference and diversity management and validate their applicability at wide ranging workplaces and Australian and global destinations;  
  2. Interrogate complex problems and analyse culture at a number of levels - global, national and organisational and creatively apply established theories in their resolution;  
  3. Appraise and debate interpersonal and managerial skills and the implications of these for cross cultural management both individually and collaboratively;  
  4. Exemplify cross cultural communication skills and advocate their importance within the workplace and destination;  
  5. Apply this cultural understanding to managerial roles with accountability and personal responsibility.  


Assessment type Description Grade
Essay Individual research essay (2000 words) 25%
Presentation Group presentation/workshop activity (summary 500 words) 35%
Report Group report (3000 words) 40%

Required reading

Cross-Cultural Management. Critical Perspectives on Business and Management series.
Andrews, T.G., & Mead, R. (Eds.), (2009).
Routledge, New York, NY.

Where to next?

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