Cross-cultural Dimensions of Destination Management

This unit considers theoretical and practical applications of cross-cultural issues and activities including but not confined to: the universals of social behaviour, culture and ethics, communication, cross-cultural interaction and the outcomes of cross-cultural contact. It has particular application to destination management and tourism and is designed to give students an understanding of globalisation and national cultures and to develop skills to manage and communicate effectively within an increasingly globalised environment. The unit prepares students for understanding cross-cultural dimensions and issues and contributes to their capability as an informed and professional 21st century professional.

The unit is structured in a seminar/workshop style to enable students to understand more fully the need to be culturally aware and culturally sensitive in all aspects of destination management and tourism.