The aim of the unit is to examine the role of events as a catalyst for tourism destination development and promotion. The unit aims to develop an understanding of the environment in which events are staged and the integral roles that hospitality and tourism play in the event industry.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically appraise the macro environment to inform the staging of a range of events;  
  2. Conceptually map and clarify relationship between tourism and events articulating the connections between the core theories and their application;  
  3. Analyse the various stakeholders and different tourist industry groups involved and their role in various event planning, management and promotion;  
  4. Collaborate and cross-examine the different types of events and the trends associated with their role in destination development;  
  5. Forecast how contemporary trends in the tourism and events industries, as well as in the visitor economy will impact on events now and in the future by making evidence based judgments;  
  6. Critically review relevant research literature to enable the construction of a critical research essay.  


Assessment type Description Grade
Annotated Bibliography Early assessment exercise - Students compile an annotated bibliography of literature in relation to the topic for their individual essay(2000 words) 20%
Essay Individual essay - write a research-based essay on a topic related to the tourism or events industry based on the annotated bibliography. 30%
Report Partner report - Students (in pairs) select 2 different destinations for holding a major event. 30%
Presentation Oral presentation - A comparison between the 2 destinations is presented to the class. 20%

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