It is clear that the opportunity for doing business in China today and into the future is significant and growing. China is Australia’s largest trading partner and export market with a population of 1.4 billion and a growing middle class. The challenges of doing business in China cannot be underestimated. To benefit from this market opportunity you need a customised business strategy and the ability to successfully navigate relationships within a complex culture. This unit introduces students to the politics, culture, etiquette and general business practices within China, including business culture and communications, business negotiation, organisational structure, and decision making. The unit focuses on providing a deeper understanding of China, taking a broader holistic view by engaging simulated cross-cultural business negotiations and case studies to further enhance graduate capabilities in working in China and/or negotiating with Chinese businesses. High level analytical and planning skills will be required to do case studies and prepare relevant business plans within the Chinese market or entry strategies targeting a Chinese market.
On successful completion of this unit, students will be able to:
Selected readings will be made available via the unit VU Collaborate site.
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.