It is clear that the opportunity for doing business in China today and into the future is significant and growing.  China is Australia's largest trading partner and export market with a population of 1.4 billion and a growing middle class. The challenges of doing business in China cannot be underestimated. To benefit from this market opportunity you need a customised business strategy and the ability to successfully navigate relationships within a complex culture. This unit introduces students to the politics, culture, etiquette and general business practices within China, including business culture and communications, business negotiation, organisational structure, and decision making. The unit focuses on providing a deeper understanding of China, taking a broader holistic view by engaging simulated cross-cultural business negotiations and case studies to further enhance graduate capabilities in working in China and/or negotiating with Chinese businesses. High level analytical and planning skills will be required to do case studies and prepare relevant business plans within the Chinese market or entry strategies targeting a Chinese market.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Contextualize the historical, political, legal, economic and socio-cultural aspects of China's business environment in relation to Chinese business organizations and management practices;  
  2. Critically review the contemporary business environment in China and other countries, and its implications for foreign firms and managers;  
  3. Verify and set up strategies for establishing successful business relationships with Chinese colleagues, clients and supplies;  
  4. Identify and manage the economic, legal and political risks in entering Chinese market; and  
  5. Design a strategic plan for an organization operating in a Chinese business context.  


Assessment type Description Grade
Case Study Group Assignment - Best practice in China case study 30%
Presentation Individual and group 20%
Assignment Business Plan 50%

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