In this unit we examine the marketing of services and experiences. The various activities in the services marketing mix are investigated with particular reference to product development, pricing, promotion, place decisions, process design, people, performance and physical evidence. In addition, the role and importance of the service sector within the context of the Australian economy is examined.
On successful completion of this unit, students will be able to:
This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.