Unit details
Prerequisites
BHO1171 - Introduction to Marketing
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Learning Outcomes
1. | Analyse the effects of the international business environment on product, promotion, distribution and pricing strategies; | ||
2. | Present the importance of cultural adaptation in marketing programmes and corroborate a cultural and cross-cultural understanding; | ||
3. | Critically review different predispositions consumers have towards foreign products, domestic products and products produced in particular countries; | ||
4. | Cross-examine and elucidate appropriate strategies for marketing products in international markets including the most appropriate entry strategy; and | ||
5. | Collaboratively, predict the key factors involved when marketing products and services in a global market. |
Assessment
Melbourne campuses
Students studying under the VU Block Model.
Assessment type | Description | Grade |
---|---|---|
Test | In-class MC/TF Test | 20% |
Presentation | Group Presentation | 20% |
Report | Group Report | 30% |
Test | Short Answer Response | 30% |
Other locations
Assessment type | Description | Grade |
---|---|---|
Test | In-class Test | 30% |
Presentation | Individual Presentation | 20% |
Project | Final Group Report | 50% |
Required reading
Global Marketing - Global Edition (9th ed.).
Keegan W. J. & Green M. C. (2017).
New Jersey, USA: Prentice Hall International.
Where to next?
As part of a course
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