BHO1171 - Introduction to Marketing
|1.||Analyse the effects of the international business environment on product, promotion, distribution and pricing strategies;|
|2.||Present the importance of cultural adaptation in marketing programmes and corroborate a cultural and cross-cultural understanding;|
|3.||Critically review different predispositions consumers have towards foreign products, domestic products and products produced in particular countries;|
|4.||Cross-examine and elucidate appropriate strategies for marketing products in international markets including the most appropriate entry strategy; and|
|5.||Collaboratively, predict the key factors involved when marketing products and services in a global market.|
Students studying under the VU Block Model.
|Test||In-class MC/TF Test||20%|
|Test||Short Answer Response||30%|
|Project||Final Group Report||50%|
Global Marketing - Global Edition (9th ed.).
Keegan W. J. & Green M. C. (2017).
New Jersey, USA: Prentice Hall International.
Where to next?
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.