BHO1171 - Introduction to Marketing
|1.||Analyse the effects of the international business environment on product, promotion, distribution and pricing strategies;|
|2.||Present the importance of cultural adaptation in marketing programmes and corroborate a cultural and cross-cultural understanding;|
|3.||Critically review different predispositions consumers have towards foreign products, domestic products and products produced in particular countries;|
|4.||Cross-examine and elucidate appropriate strategies for marketing products in international markets including the most appropriate entry strategy; and|
|5.||Collaboratively, predict the key factors involved when marketing products and services in a global market.|
|Project||Final Group Report||50%|
Global Marketing - Global Edition (9th ed.).
Keegan W. J. & Green M. C. (2017).
New Jersey, USA: Prentice Hall International.
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