This is one of the specialist units offered in the Event Management specialism area. The unit is concerned with the principles and application of skills sets relating to the design of managed events. The information and activity facilitated for this unit assimilates with the combined aim and objectives of the Event Management specialism area. The students will critique concepts of creativity, and determine and foster creative skills as well as evaluate the barriers to creativity and propose methods to counter this. From appraisal of design, students synthesise related skills, sources of information and compose an event design, which they articulate through presentation.

Unit details

Online Real Time
Study level:
Credit points:
Unit code:

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Determine critical understanding of the creative process as a management function;  
  2. Relate and compare the principles of event design to different types of organised event;  
  3. Distinguish and examine methods to enhance, encourage and produce creativity in event design;  
  4. Scrutinise, judge and employ a number of technical skills so as to enhance the production of events;  
  5. Compose, justify and present a proposal for a unique event; and  
  6. Collaborate effectively, using interpersonal skills to influence and demonstrate a commitment to team outcomes, while exhibiting responsibility and accountability for own learning and professional practice.  


Assessment type Description Grade
Assignment Event Report 15%
Report Individual Event Report including Reflection 35%
Report Group Event Proposal 30%
Presentation Group Presentation 20%

Required reading

Event design and experience (E-book).
Berridge, G. (2007).
Oxford: Taylor & Francis.

Event design: Social perspectives and practices.
Richards, G., Marques, L., Mein, K. (2014).
Oxford: Taylor & Francis.

Where to next?

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