Event Creation and Design

Unit code: BHO2422 | Study level: Undergraduate
(One credit point is usually equivalent to one hour of study per week)
City Campus
Footscray Park
Online Real Time


This is one of the specialist units offered in the Event Management specialism area. The unit is concerned with the principles and application of skills sets relating to the design of managed events. The information and activity facilitated for this unit assimilates with the combined aim and objectives of the Event Management specialism area. The students will critique concepts of creativity, and determine and foster creative skills as well as evaluate the barriers to creativity and propose methods to counter this. From appraisal of design, students synthesise related skills, sources of information and compose an event design, which they articulate through presentation.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Determine critical understanding of the creative process as a management function;
  2. Relate and compare the principles of event design to different types of organised event;
  3. Distinguish and examine methods to enhance, encourage and produce creativity in event design;
  4. Scrutinise, judge and employ a number of technical skills so as to enhance the production of events;
  5. Compose, justify and present a proposal for a unique event; and
  6. Collaborate effectively, using interpersonal skills to influence and demonstrate a commitment to team outcomes, while exhibiting responsibility and accountability for own learning and professional practice.


For Melbourne campuses

Assessment type: Assignment
Grade: 15%
Event Report
Assessment type: Report
Grade: 35%
Individual Event Report including Reflection
Assessment type: Report
Grade: 30%
Group Event Proposal
Assessment type: Presentation
Grade: 20%
Group Presentation

Required reading

Event design and experience
Berridge, G. (2007).| Oxford: Taylor & Francis.
Event design: Social perspectives and practices.
Richards, G., Marques, L., Mein, K. (2014). | Oxford: Taylor & Francis.

As part of a course

This unit is not a compulsorily taken as part of any specific course. Depending on the course you study, this unit may be taken as an elective.

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