|1.||Evaluate the impact of new product development on organisational growth, profitability and overall business success;|
|2.||Analyse competitive environments to identify market opportunities for not only "new" but also revising and innovating "existing" products and services;|
|3.||Conceptualise the factors that underlie new product and innovation performance and investigate how organisational competency is enhanced through research and managing knowledge;|
|4.||Justify the use of theoretical frameworks and models to evaluate real world and industry scenarios in order to probe strategic and best practices for product ideas and innovative business processes; and|
|5.||Formulate and present knowledge and ideas through presentations and reports working effectively in teams.|
|Test||Online Test (Individual)||15%|
|Report||Strategy report (team work)||30%|
Innovation Management and New Product Development (6th Ed.).
Trott, P. (2017).
New Jersey: Prentice Hall/Pearson.
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