ACI1007 - Creativity and Innovation or
ACI1009 - Arts Industries: the Inside Story
|1.||Examine potential markets, operations and management techniques, facilities and resources used for hosting special events;|
|2.||Appraise and reflect on the importance of sponsorship, complex issues and problems that can be associated with sponsorship for events and the management of sponsorship before, during and after an event;|
|3.||Work collaboratively in a team to prepare a plan for an event, including budgeting and operational aspects for the event recognising the different needs and priorities of stakeholders;|
|4.||Prepare integrated marketing communication for an event with reference to the target markets and in the context of a broad and coherent body of knowledge related to special event management and operations;|
|5.||Explain legal obligations and collaboratively present and justify a risk management plan for an event using appropriate communication tools;|
|6.||Develop team-based solutions and approaches that recognise the role of culture, values and dispositions in achieving effective collaboration.|
|Assignment||Group Event plan (two parts)||40%|
|Presentation||Group presentation of Event plan||20%|
Festival and Special Event Management 5th edn.
Allen, J., O'Toole, W., Harris, R., & McDonnell, I. 2010,
John Wiley & Sons, Brisbane, Australia
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