Unit details
Prerequisites
ACI1007 - Creativity and Innovation or
ACI1009 - Arts Industries: the Inside Story
Contact us
- Visit a student service centre
- 1300 VIC UNI (1300 842 864)
- Chat with us online
- Ask questions at GOTOVU
Find a different unit
Learning Outcomes
1. | Examine potential markets, operations and management techniques, facilities and resources used for hosting special events; | ||
2. | Appraise and reflect on the importance of sponsorship, complex issues and problems that can be associated with sponsorship for events and the management of sponsorship before, during and after an event; | ||
3. | Work collaboratively in a team to prepare a plan for an event, including budgeting and operational aspects for the event recognising the different needs and priorities of stakeholders; | ||
4. | Prepare integrated marketing communication for an event with reference to the target markets and in the context of a broad and coherent body of knowledge related to special event management and operations; | ||
5. | Explain legal obligations and collaboratively present and justify a risk management plan for an event using appropriate communication tools; | ||
6. | Develop team-based solutions and approaches that recognise the role of culture, values and dispositions in achieving effective collaboration. |
Assessment
Assessment type | Description | Grade |
---|---|---|
Assignment | Assignment proposal | 20% |
Assignment | Group Event plan (two parts) | 40% |
Test | In-class test | 20% |
Presentation | Group presentation of Event plan | 20% |
Required reading
Festival and Special Event Management 5th edn.
Allen, J., O'Toole, W., Harris, R., & McDonnell, I. 2010,
John Wiley & Sons, Brisbane, Australia
Where to next?
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.