Event Operations

Unit code: BHO2000 | Study level: Undergraduate
(One credit point is usually equivalent to one hour of study per week)
City Campus
Footscray Park
Online Real Time


This unit introduces students to the rationale for staging special events and festivals and the conceptualisation of events. The unit of study is designed to give students the knowledge and skills required to understand the planning processes, including bidding and sponsorship of events as well as the marketing and operational aspects and needs of running events. Students will also consider legal obligations associated with event management and will prepare and justify budgets, marketing and risk management plans.  Students will engage with the content through a range of activities associated with contemporary cases and issues. Activities will include peer learning, debates, discussions and online activities. Student learning will be guided and assessed through individual and group assignments, a group presentation and facilitated workshop and a test.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Examine potential markets, operations and management techniques, facilities and resources used for hosting special events;
  2. Appraise and reflect on the importance of sponsorship, complex issues and problems that can be associated with sponsorship for events and the management of sponsorship before, during and after an event;
  3. Work collaboratively in a team to prepare a plan for an event, including budgeting and operational aspects for the event recognising the different needs and priorities of stakeholders;
  4. Prepare integrated marketing communication for an event with reference to the target markets and in the context of a broad and coherent body of knowledge related to special event management and operations;
  5. Explain legal obligations and collaboratively present and justify a risk management plan for an event using appropriate communication tools;
  6. Develop team-based solutions and approaches that recognise the role of culture, values and dispositions in achieving effective collaboration.


For Melbourne campuses

Assessment type: Assignment
Grade: 20%
Assignment proposal
Assessment type: Assignment
Grade: 40%
Group Event plan (two parts)
Assessment type: Test
Grade: 20%
In-class test
Assessment type: Presentation
Grade: 20%
Group presentation of Event plan

Required reading

Festival and Special Event Management
Allen, J., O'Toole, W., Harris, R., & McDonnell, I. 2010,| John Wiley & Sons, Brisbane, Australia

As part of a course

This unit is not a compulsorily taken as part of any specific course. Depending on the course you study, this unit may be taken as an elective.

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