Event Operations

Unit code: BHO2000 | Study level: Undergraduate
12
(Generally, 1 credit = 10 hours of classes and independent study.)
City Campus
N/A
Overview
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Overview

In this unit, you will acquire the knowledge of methodologies and techniques required to ensure the efficient and safe execution of events.

Commencing with planning and sourcing events and leading into an introduction to project management principles you can quickly gain the skills necessary in transforming resources into event experiences.

Using real world examples drawn from the vast spectrum of events alongside industry focussed assessment tasks, you will be introduced to:

  • the design of operational strategies to improve efficiency
  • the focus of quality assurance systems to alleviate error
  • the role of marketing and promotions to engage audiences
  • the complex networks of supply chain and logistical management
  • and the ever increasingly important role of measurement through event evaluation and legacy

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse the planning processes inherent to a broad spectrum of events including the project management principles of sourcing, design, and production of event experiences;
  2. Articulate the various strategies and quality assurance activities implemented across the various operational areas of events and their impacts on physical and human infrastructures;
  3. Articulate legal obligations and justify a risk management plan for an event using appropriate communication tools; and,
  4. Design and present an event proposal that demonstrates understanding of the procedures and systems needed to ensure the efficient and safe execution of an event from planning to delivery.

Assessment

For Melbourne campuses

Assessment type: Assignment
|
Grade: 20%
Preliminary event proposal
Assessment type: Assignment
|
Grade: 40%
Two-part fully-developed event proposal
Assessment type: Test
|
Grade: 20%
In-class test - short answers
Assessment type: Presentation
|
Grade: 20%
Event pitch - Group Presentations

Required reading

Festival and Special Event Management
Allen, J., Harris, R., Jago L., Tantrai, A., Jonson, P., & D'Arcy, E. (2020)| John Wiley & Sons, Brisbane, Australia

As part of a course

This unit is not compulsory for any specific course. Depending on the course you study, this unit may be taken as an elective.

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