AEN3001 - Storytelling for Impact
|1.||Critically review research relating to growth drivers;|
|2.||Integrate theoretical, practical and contextual knowledge to devise and coordinate three growth experiments relevant to the project;|
|3.||Collaborate with peers across established disciplines to draft and refine a pitch providing a clear overview of the problem, solution and achievements to date;|
|4.||Advocate for further support of the project as a project initiator and leader;|
|5.||Negotiate outcomes in a multidisciplinary context at a pitch-style event by assuming leadership role;|
|6.||Exhibit ability to effectively and critically communicate complex ideas in oral, written, and visual forms to a range of audiences.|
|Other||Collaboratively initiate growth experiments and present the rationale behind these growth experiments. (750 word equiv)||20%|
|Essay||Explore and critically reflect on the process and how skills and knowledge acquired can be applied in a multitude of settings. (1250 word equiv)||40%|
|Presentation||Pitch-style presentation. (1500 word equiv)||40%|
Traction: How Any Startup Can Achieve Explosive Customer Growth
Mares, J. & Weinberg, G. (2014)
New York: Portfolio/Penguin
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