AEN3001 - Storytelling for Impact
|1.||Critically review research relating to growth drivers;|
|2.||Integrate theoretical, practical and contextual knowledge to devise and coordinate three growth experiments relevant to the project;|
|3.||Collaborate with peers across established disciplines to draft and refine a pitch providing a clear overview of the problem, solution and achievements to date;|
|4.||Advocate for further support of the project as a project initiator and leader;|
|5.||Negotiate outcomes in a multidisciplinary context at a pitch-style event by assuming leadership role;|
|6.||Exhibit ability to effectively and critically communicate complex ideas in oral, written, and visual forms to a range of audiences.|
|Other||Collaboratively initiate growth experiments and present the rationale behind these growth experiments. (750 word equiv)||20%|
|Essay||Explore and critically reflect on the process and how skills and knowledge acquired can be applied in a multitude of settings. (1250 word equiv)||40%|
|Presentation||Pitch-style presentation. (1500 word equiv)||40%|
Traction: How Any Startup Can Achieve Explosive Customer Growth
Mares, J. & Weinberg, G. (2014)
New York: Portfolio/Penguin
Where to next?
As part of a course
You can choose to study this unit as part of the following courses. Refer to the course page for information on how to structure your course to include this unit.
Study a single unit
This unit may be available as a single unit of study.
Find out more about how to apply for single units of study at VU.
VU takes care to ensure the accuracy of this unit information, but reserves the right to change or withdraw courses offered at any time. Please check that unit information is current with the Student Contact Centre.