In this unit, students will develop theoretical and practical knowledge related to how a product can gain market traction and exponential growth. Students will be introduced to the techniques and processes involved in effectively attracting visitors, activating members, and retaining clients. Students will learn to leverage their strengths, define actionable goals, and formulate and test hypotheses by executing experiments on their growth strategies. In the process, students will gain insight into the challenges involved in initiating and developing an idea, convincing other people of the future potential of their developed idea and in the process cultivate much sought-after entrepreneurial skills. This unit offers students the opportunity to identify, design and experiment with various growth strategies and will culminate in a pitch-style event in an authentic 'live' context. At the pitch-style event, students will present the rationale and results of their growth experiments to an audience.

Unit details

Study level:
Undergraduate
Credit points:
12
Unit code:
AEN3002

Prerequisites

AEN2002 - Solution Validation

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Critically review research relating to growth drivers;  
  2. Integrate theoretical, practical and contextual knowledge to devise and coordinate growth experiments;  
  3. Collaborate to plan, test and refine a growth experiment with a problem, process, solution and set of outcomes;  
  4. Advocate for further support for the project; and,  
  5. Elucidate and persuade growth strategies in oral, written and visual forms to a range of audiences.  

Assessment

Assessment type Description Grade
Exercise Brainstorm growth strategies (750 words) 20%
Assignment Group plan on evaluating growth ideas (1200 words) 20%
Journal Critical reflection journal on growth planning process (1000 words) 30%
Presentation Group pitch-style presentation (15 mins) 30%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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