AEN2002 - Solution Validation
|1.||Explore and conceptualise the key dimensions of effective communication;|
|2.||Collaborate effectively as a member of a team to communicate complex ideas in oral, written, and visual forms across different presentation contexts and to a range of audiences;|
|3.||Identify and compose an appropriate narrative based on purpose, promise and positioning in combination with target audience;|
|4.||Collaboratively design communication plan;|
|5.||Evaluate and make recommendations based on responses to narratives.|
|Other||Design of communication plan outlining the rationale, analysis of target audience and content of the storytelling strategy. (1,000 word equiv)||40%|
|Essay||Critically review and reflect on response to the communication plan and recommend future audience focus and channel. (1,250 word equiv)||40%|
|Presentation||Present and justify the target audience, narrative and chosen channel alignment. (750 word equiv)||20%|
The dragonfly effect: Quick, effective and powerful ways to use social media to drive social change.
Aaker, J.L., Smith, A., & Adler, C. (2010).
San Francisco: Jossey-Bass
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