This unit investigates the notion of cross-platform production, the creation of a digital product that can function across different platforms. We review the elements that create an engaging user experience (ux) and study the fundamentals of 'Persuasive Design'. To create cross-platform projects, practitioners need to know how to create, produce, execute and promote productions. Currently there are industry offers solutions for digital media practitioners to 'co-opt' solutions so that individuals and teams can create their own projects quickly and easily. In this unit, students have the opportunity to build a game. Students acquire knowledge and experience of cross-media production in the research context of innovation management. Currently this is a burgeoning area in industry that does not have enough specialists who understand the nuances of different mediums.

Unit details

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Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Elucidate the strengths and limitations of existing tools and the potential of emergent tools for cross-platform media production  
  2. Distil technical knowledge concerning cross-platform media production in order to learn how to cover the large amount of  information of varying quality available on the internet concerning innovative production  
  3. Commentate on  the value of  technical and forecasting information pertaining to innovative digital media production  
  4. Critically reflect on academic theory about innovative digital media productions from both social and technical perspectives  
  5. Devise and execute an innovative and advanced cross-platform media production  
  6. Advocate for a certain production path to colleagues including recommendations of  how to 'future-proof' a digital media production  


Assessment type Description Grade
Creative Works Online engagement 20%
Report Project Presentation 30%
Project Contribute to the production of a cross-platform product 50%

Where to next?

As part of a course

This unit is studied as part of the following courses. Refer to the course page for information on how to apply for the course.

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