Digital media is expanding into many areas of everyday life. The use of digital media to support sport and health is a burgeoning area.  Digital media applications are developed for a range of purposes from tackling obesity to improving the strategy of elite sportspeople.  We explore the area through the lens of UX (user experience).  In this unit, we focus on building our skills as UX practitioners.  Different UX methodologies to gain insights into the user's perspective are examined.  Example methodologies include 'personas' and 'user journeys'. The similiarities between UX and the relatively new field of Service Design are reviewed.

Controversial issues in the research field are debated including the sharing of information, and privacy, and designing for motivation. Problems of a technical nature are also addressed, including the development of information 'silos' and the limits of GPS technology.

Unit details

Location:
Study level:
Postgraduate
Credit points:
12
Unit code:
ADM6002

Learning Outcomes

On successful completion of this unit, students will be able to:
  1. Interpret case studies exploring the delivery of sport and health digital media products  
  2. Explicate the ideologies behind different voices discussing sport and health  
  3. Argue sensitively the needs of a target market  
  4. Advocate for a design intervention aimed a specific target market using theory and evidence ?  
  5. Argue, using academic theory, the validity design decisions to a group of stakeholders  
  6. Contribute to a team that devises and develops an innovative practical outcome guided by theory  

Assessment

Assessment type Description Grade
Presentation Present a case study of a digital application that responds to a problem in the area of health or sport (individual oral presentation) (Equivalent to 20%
Report Write a 'working document' for a sport or health digital application (group) (Equivalent to 1500 words) 30%
Creative Works Respond to a brief, develop a prototype of a health /sport orientated mobile phone application (group) (Equivalent to 2500 words) 50%

Required reading

Cross-Cultural Design Applications in Mobile Interaction, Education, Health, Transport and Cultural Heritage
Rau, P, ed. /2015
Springer

Successful User Experience: Strategies and Roadmaps: Strategy and Roadmaps
Rosenzweig, E / 2015
Morgan Kaufmann

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