Digital Media for Sport and Health

Digital media is expanding into many areas of everyday life. The use of digital media to support sport and health is a burgeoning area.  Digital media applications are developed for a range of purposes from tackling obesity to improving the strategy of elite sportspeople.  We explore the area through the lens of UX (user experience).  In this unit, we focus on building our skills as UX practitioners.  Different UX methodologies to gain insights into the user’s perspective are examined.  Example methodologies include ‘personas’ and ‘user journeys’. The similarities between UX and the relatively new field of Service Design are reviewed.

Controversial issues in the research field are debated including the sharing of information, and privacy, and designing for motivation. Problems of a technical nature are also addressed, including the development of information 'silos' and the limits of GPS technology.