Digital Media for Sport and Health

Unit code: ADM6002 | Study level: Postgraduate
(One credit point is usually equivalent to one hour of study per week)
City Campus
Online Real Time


Digital media is expanding into many areas of everyday life. The use of digital media to support sport and health is a burgeoning area.  Digital media applications are developed for a range of purposes from tackling obesity to improving the strategy of elite sportspeople.  We explore the area through the lens of UX (user experience).  In this unit, we focus on building our skills as UX practitioners.  Different UX methodologies to gain insights into the user’s perspective are examined.  Example methodologies include ‘personas’ and ‘user journeys’. The similarities between UX and the relatively new field of Service Design are reviewed.

Controversial issues in the research field are debated including the sharing of information, and privacy, and designing for motivation. Problems of a technical nature are also addressed, including the development of information 'silos' and the limits of GPS technology.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Interpret case studies exploring the delivery of sport and health digital media products
  2. Explicate the ideologies behind different voices discussing sport and health
  3. Argue sensitively the needs of a target market
  4. Advocate for a design intervention aimed a specific target market using theory and evidence ?
  5. Argue, using academic theory, the validity design decisions to a group of stakeholders
  6. Contribute to a team that devises and develops an innovative practical outcome guided by theory


For Melbourne campuses

Assessment type: Presentation
Grade: 30%
Present a case study of a digital application that responds to a problem health or sport (individual oral presentation)
Assessment type: Report
Grade: 20%
Write a 'working document' for a sport or health digital application (group)
Assessment type: Creative Works
Grade: 50%
Respond to a brief, develop a prototype of a health /sport orientated mobile phone application (group)

Required reading

Links to recommended texts for this unit will be provided to students via the Learning Management System (VU Collaborate)

As part of a course

This unit is studied as part of the following course(s):

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