Creativity, Communication and the Digital Age

Unit code: ACU1002 | Study level: Undergraduate
(One credit point is usually equivalent to one hour of study per week)
Footscray Nicholson
Footscray Park


Creativity, Communication and the Digital Age introduces students to the dynamic relationship between media and communications technologies and creative and cultural practice. Through a critical and historical analysis of the epochal technological and social changes that led to the emergence of the digital age, it affords students the opportunity to consider how old and new media relate and intersect in the framing of the worlds in which we live. By blending theory and practice, this unit explores how media technology shapes and is shaped by culture, and thereby demonstrates how students and graduates are increasingly digitally literate producers and curators of knowledge and ideas rather than simply consumers or conveyors of the creative output of others.

Learning Outcomes

On successful completion of this unit, students will be able to:

  1. Analyse changes in the recent convergence of communications and media technologies
  2. Examine the historical shifts in the relationship between culture and media;
  3. Demonstrate knowledge of various media and communication theories in response to a range of texts
  4. Collaborate in the production, curation and sharing of knowledge in a contemporary academic setting.


For Melbourne campuses

Assessment type: Journal
Grade: 40%
A four-part journal recording In-class and out-of-class learning activities (4 x 10%).
Assessment type: Project
Grade: 40%
Individual and group work drawing on central themes of the unit in the research of and preparation for the debate.
Assessment type: Presentation
Grade: 20%
Oral or digital presentation in the form of a debate drawing on key concepts discussed in the unit.

Required reading

Students will be provided with an up-to-date reading list via the VU Collaborate system.

As part of a course

This unit is studied as part of the following course(s):

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