The West of Melbourne Economic Development Alliance (WoMEDA) was established with an independent board and the support of Victoria University in 2017.

The primary objective is to influence new economic development opportunities and create more local jobs in the West of Melbourne.

WoMEDA is focused on the area covered by the six Councils that work together through LeadWest (the regional organisation for the west): Brimbank, Hobsons Bay, Maribyrnong, Melton, Moonee Valley, and Wyndham.

Latest WoMEDA report

WERRIBEE PRECINCT: A Vibrant Satellite City for Melbourne

In its fifth landmark report, WoMEDA identifies Werribee, with its booming population, as a logical location to develop a new satellite city in Melbourne’s west.

The population of Wyndham, home to a proposed satellite city in Werribee, will near 500,000 by the year 2040, positioning it as one of Melbourne’s largest suburban centres. Already it is bigger and growing faster than Greater Geelong and is on track to be larger than Bendigo and Ballarat combined in the next 15 years.

Download the report: Werribee Precinct: A vibrant satellite city for Melbourne


Since its establishment, WoMEDA has launched a number of landmark reports.

  • In 2017, WoMEDA launched The Economic Development Strategy for the West of Melbourne, with the focus explicitly on strengthening employment in the west, focused on three major employment hubs - Footscray, Werribee and Sunshine.
  • In 2017, WoMEDA released Investing in a Health Cluster in Footscray.  The Centre of Policy Studies undertook an analysis of one of WoMEDA’s proposals for the Footscray employment hub - to co-locate the proposed new Footscray Hospital with Victoria University at Footscray Park, to create a unique health, sport and active living precinct.
  • In 2019, WoMEDA expanded on Sunshine, and released Sunshine: Daring to be Great - Economic Development and Jobs Strategy for the Sunshine Gateway Precinct. The report details how economic growth and job development should be supercharged off the back of the significant State Government investment heading into the region over the next two decades.
  • In 2020, WoMEDA released Investing in a New Hospital for Melton, which outlines the importance of a new Melton Hospital to the local economy and explains how the hospital will create jobs for the region, as well as a preferred site analysis.

North & West City Deal

The Federal and State Governments committed to developing a North West Melbourne City Deal in 2019 and asked local communities to develop a plan for what it might look like.

In an unprecedented collaboration, WoMEDA, along with NORTH Link, the 13 local Councils represented by LeadWest and the Northern Councils Alliance, La Trobe and Victoria Universities, joined forces to develop shared priorities for the North and West Melbourne region.

It focuses on the eight priority precincts in the region that have been designated by the Victorian Government as:

  • priority precincts
  • national employment and innovation clusters
  • metropolitan activity centres.

This plan lays the ground work for 66 transformative and enabling projects as the blueprint for the region, and is the key to significant investment and job creation.

The next step in progressing the deal is to seek formal Memorandum of Understanding arrangements at a Commonwealth, State and local government level.

The WoMEDA Board

Current Board Members (as at March 2021):

  • Peter Dawkins – Chair, WoMEDA and former Vice-Chancellor and President, Victoria University
  • Wade Noonan – Executive Director, WoMEDA and former Member for Williamstown
  • Ameet Bains – CEO, Western Bulldogs Football Club
  • Louise Glanville – CEO, Victorian Legal Aid and Chair, Western Metropolitan Partnership
  • Kelly Grigsby – CEO, Wyndham City Council
  • Russell Harrison – CEO, Western Health
  • Merril Hotchkin – Head of Strategy and People, Metricon Homes
  • Helen Morrissey – CEO, Brimbank City Council
  • Cathy Scalzo – CEO, Scalzo Family Office, Scalzo Food Industries
  • Adam Shoemaker – Vice-Chancellor and President, Victoria University
  • Kevin Thorley – John Holland CPB West Gate Tunnel Project
  • Stephen Wall – CEO, Maribyrnong City Council
  • Jim Williamson – Chair, LeadWest

Key Advisor to the Board: Rod Maddock – Lead Economist, WoMEDA.

Executive Officer: Natalie Meagher – Senior Advisor, Office of the Vice-Chancellor, Victoria University.