This minor provides an integrated set of units in Marketing. It covers disciplinary knowledge in marketing theory and practice with a focus on understanding consumer behaviour, integrated marketing communications, issues related to the marketing of services and experiences and the challenges of formation and execution of marketing strategies. Students will develop skills in critical analysis and written communication in a variety of formats. Assessments include individual and group projects, oral presentations and formal examinations.
For a minor study students must complete 48 credit points consisting of:
A full course is made up of several smaller topics or subjects. These are referred to as 'units'.
Most courses have compulsory 'core' units, as well as optional units.
'Credit points' are the value that each unit contributes towards your course.
Most units at VU are worth 12 credit points. You will need to complete the required course credit points to graduate.
This unit set is studied as part of the following course(s):