Brand and Innovation

Learn to successfully manage brands, with Brand and Innovation.

Understand the role of brands and innovation in the context of creating sustainable and competitive advantages for organisations.

You will investigate sources of innovation and product innovation processes, learning how this leads to the development and implementation of innovation strategy.

You will explore:

• the critical importance of brand strategy to the success of innovation
• models for evaluating brands
• the competencies required for effective management of brands
• the importance of brand storytelling in connecting with audiences.